several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who has always kept changing their
Premium Marketing Coca-Cola
In today’s multi-faceted business environment‚ it is generally agreed that a strong customer-driven marketing strategy can give one an edge over his competition. Designing it‚ however‚ did not prove to be so straightforward. It is therefore this reflection paper’s aim to ponder over the various aspects that I have found intriguing and glean insights from them. Firstly is the “Marketing Mix” aspect‚ specifically the 4 P’s framework – Product‚ Pricing‚ Placing & Promotion. The 4 P’s is one of the
Premium Marketing
shifting but most fail to do so. Lifebuoy though has been successful. Design Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use The Lifebuoy Brand team have developed a new formulation providing even better germ protection which creates a rich lather on the skin Lifebuoy soap’s characteristic medicated‚ carbolic smell has been replaced with a more enjoyable and contemporary ’health’
Premium Unilever Health Hygiene
Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
Premium Yahoo!
1. Product G.O.D. is retail chain offering contemporary furniture‚ home ware‚ fashion and lifestyle accessories. G.OD. has their own brand of products. Preserve the unique cultural legacy and humorous twist are products design concept‚ such as “double happiness” candles ‚ “King of Kowloon public art” umbrella and revolutionary slogans are reinvented into fashion and household items . G.O.D. also provide home delivery service . G.O.D’s target segment is lifestyle’s people‚ tourists‚ people with
Premium MTR Hong Kong Island Advertising
select the desired product characteristics easily before any purchase. This may tempt customers for returning to crocs.com for a different purchasing during each return. Crocs also offer removable decorative attachments- Jibbitz (a unique accessory brand with colourful snap-on charms) specifically suited on the holes in Crocs sandals. Crocs footwear can also be customised according to consumers needs by just clicking on the colours and designs button. (Briesen J. 2009) 1.1.2 Price In the internet
Premium Marketing Internet marketing
countries. Japanese can afford the price that UNIQLO makes. The benefits of the exported country: As the exported country‚ Japan doesn’t need to count on the taxes. Competitors: There are many clothing shops in modern Japan‚ and also many clothing brands that they can choose. That is to say that UNIQLO needs to adjust their price to similar ones like their competitors do. Promotion Festival: UNIQLO can use the festivals to do some promotions to appeal the customers. For example‚ we can launch more
Premium Time Clothing Japan
those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme For our group product‚ Colgate total‚ is the most popular toothpaste under the Colgate brand. It has eight products and flavors within the line that all promote 12-hour protection from: gingivitis‚ stains‚ plaque‚ whitening‚ cavities‚ tartar‚ weak enamel‚ tender gums and bad breath. Colgate Total’s products all protect against these unwanted
Premium Colgate-Palmolive Toothpaste
Company and Product Background McDonald’s is one of the best known brands worldwide. McDonald’s first made its way to Malaysia in December 1980 when McDonald’s Corporation of USA issued the exclusive license to GOLDEN ARCHES RESTAURANTS SDN BHD or commonly known as McDonald’s Malaysia to operate McDonald’s restaurants in Malaysia. The entry of McDonald’s into Malaysia is through a Joint Venture agreement with Golden Arches Restaurants Sdn Bhd. McDonald’s Corporation of USA holds 49% equity. The
Premium Hamburger
pushing away some of the middle class as they may feel that everyone and anyone can wear what they wear. The products themselves at M&S have to be high quality. The target market want designer brands‚ but not at the designer brand prices‚ therefore M&S cater for the target market by providing their own ‘sub-brands’ such as Per Una. A company will have to take a look at what the target market requires‚ if they’re aiming at the lower class‚ the product will be of a lower quality‚ vice versa for the upper
Premium Marketing Middle class Marketing mix