Malaysia‚ Truly Asia Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different aspects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. In addition‚ the country also offers a fascinating cultural mix with colourful festivals‚ unique arts and crafts‚ architecture‚ food and a rich array of dance forms. Malaysia has a tropical climate throughout the year‚ enjoying
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The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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[pic] ASSUMPTION UNIVERSITY A TERM REPROT OF NOK AIR FOR MKT4730 MARKETING MANAGEMENT Section: 901 SUBMITTE TO A. WARISARA BY Group: BIG BIRD | | | | | |Name |ID |E-mail |Telephone | |Varin P. |4814799 |aisunnykrab@hotmail
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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Air China Limited ("Air China") and its predecessor‚ the former Air China‚ were founded in 1988. According to the "Civil Aviation System Reform Program" which was approved and passed by the State Department in October 2002‚ the former Air China consolidated with China National Aviation Company and China Southwest Airlines and founded China Aviation Group Company. Based on the combined air transportation resources of the three entities‚ the new Air China Company was established. On September 30th
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China Traditionally‚ the main distribution channel for insurance in China has been through agents. However‚ with the introduction of bancassurance this has changed. The bancassurance models followed in China are distribution and joint ventures. The effect of bancassurance in the first quarter of 2010‚ was an increase in total premium income to $26.91 billion‚ up 44% compared with the same period of 2009‚ this represents 8% higher compared to the overall insurance industry growth within the same
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INTRODUCTION Introduction of Ghee/Oil Industry G hee industry was introduced in the sub continent in mid thirties‚ and since then it has grown tremendously in face of all environmental hazards. It has been subjected to serious edible Oil shortages‚ government inconsistent policies and severe variations between demand and supply in the domestic market. The country which was self sufficient in edible Oil production (0.154 million MT)‚ till 1960‚ and paying not a single dollar against the
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West Asia Syria and Lebanon As in other parts of Asia‚ there was an upsurge for freedom in West Asia also immediately after the Second World War. You have read in the previous chapter about the movement of the people of Syria against the French rule. After the war‚ the French tried to restore their authority over Syria and Lebanon but‚ in the face of opposition from the people of these countries and the world opinion‚ they were forced to withdraw. Both Syria and Lebanon became independent by the
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Pivot to Asia: Containing China or Rebalancing Asia? By: Sajid Kamal Abstract: The paper strives to present the gradual transformation within the global political scenario where China is perceived as a growing power‚ while US as a declining power. The study also incorporates the most significant hegemonic theories of Power Transition and Balance of Power. It‚ furthermore‚ unfolds the significance of Asia-Pacific and the competition of global powers over the reserves within the South-China Sea
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