Department of Business & Management Assignment Brief Module Title: Marketing Module Code: MG406 Assignment No/Title: CWK1: 4Ps Report Assessment Weighting: 30% Submission Date: Week 9 – Friday 28th November at 2pm Feedback Target Date: 19th December Module Co-ordinator/ Tutor: Celosia Mendes (Celosia.Mendes@bucks.ac.uk) Sarah Hill (Sarah.Hill@bucks.ac.uk)‚ Greg Dooley (Greg.Dooley@bucks.ac.uk) Course Area: Marketing Submission Instructions: 1. This assignment must be submitted electronically
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| |Strategic Management Course | |Strategic analysis of Air Astana Company | |
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Introduction Korean Air is the largest airline company in South Korea which located in Soul. Korean Air was established in March 1st‚ 1969. Korean Air currently transports an average of more than 20 million passengers per year. Since 2004‚ Korean Air has been the world leader in the international cargo transport sector (Korean Air Co Ltd‚ 2011). Korean Air is the top 20 airlines in the world in terms of passengers carried and is also the top-ranked international cargo airline (Korean Air Co Ltd‚ 2011)
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South Asia contains seven nations: India‚ Pakistan‚ Nepal‚ Bhutan‚ Bangladesh‚ Sri Lanka‚ and Maldives. The combined area of these seven nations is approximately 1.7 million square miles‚ and it contains 1.3 billion people. South Asia has five times the population of the United States in an area that is only one-half the size of the United States . South Asia is made up of three topographic regions. The Himalaya‚ Karakorum‚ and Hindu Kush mountain ranges and their southern slopes ‚the Indo-Gangetic
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Air Mauritius Air Mauritius is the national airline of Mauritius‚ based in Port Louis - the capital of Mauritius. Its main base comprises of Sir Seewoosagur Ramgoolam International Airport (MRU)‚ Mauritius. The airline provides domestic as well as international services‚ operating as many 80 flights per week. The symbol of Air Mauritius is phaeton rubicola or Paille-en-Queue‚ a fish-eating tropical bird. The airline appeared on the Mauritius Stock Exchange list in 1995. It employs a staff of over
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EUROPEAN COLONIES IN ASIA BRITISH EMPIRE IN ASIA • The British Empire comprised the colonies‚ protectorates‚ and other territories ruled or administered by the United Kingdom. • At its height‚ it was the largest empire in history and‚ for over a century‚ was the foremost global power. • At the peak of its power it was often said that "the sun never sets on the British Empire" because its span across the globe ensured that the sun was always shining on at least one of its numerous territories
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Native animals of Asia Treeshrews : native to the tropical forest of Southeast Asia. Spalacidae : native to eastern Asia‚ the Horn of Africa‚ the Middle East‚ & south-eastern Europe. Civets : native to the tropics of Africa and Asia. Natural Wonders Mt. Everest : On the Nepal-Tiber border looms the world’s highest peak‚ Mt. Everest (29‚028 ft.)‚ along the Himalayan Range. Dead Sea : The world’s lowest land area is
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years‚ India took pride in its role as leader of the Non-Aligned Movement and viewed itself as the primary defender of the rights of the less developed countries. In the past few years‚ New Delhi has expanded its strategic vision‚ most noticeably in Asia‚ and has broadened the definition of its security interests. While India has focused special attention on cultivating ties to the United States since 2000‚ the overall thrust of its foreign policy has been to seek geopolitical partnerships in multiple
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low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide. Looking Back: Air Arabia came into existence
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online sales‚online payment‚ Online Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years. This report
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