of the observed target market scenario for Axe‚ we start with the analysis of the offering by analysing each of the following solution entities: Ø The Product Offering Ø Price Ø Place Ø Promotions Used The above model‚ also popularly known as the 4Ps approach‚ is used to analyse the marketing tools that HUL uses for influencing consumer-buying behaviour. The SWOT analysis that follows highlights and analyses the various Strengths‚ Weaknesses‚ Opportunities & Threats for in the market for Axe
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Case Report Team 4: Li Zhao Ruiqing Zhang Jingxing Zhou Caiyuan Liu Yang Han Tianyi Ma Changxin Chen Hang Yin The product of plenitude line was still being sold only in France where it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of
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Marketing Management MARKETING Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing 4 DEFINING THE TARGET MARKET In order to accurately plan marketing activity it is vital to clearly define who is being targeted. In order to do this we need a framework for segmenting both the consumer and business markets. Consumer Market Segmentation factors product distribution region
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Metrosexuals Come Out BY Warren St. John The article I chose to do my research paper on is Metrosexuals Come Out by Warren St. John. I chose this article because I have heard of the term metrosexual‚ but I never had a full understanding of what it means or who it was referring to. What is a metrosexual? According to Metrosexuals Come Out‚ it’s a feminized man. Most men who take care of themselves fall way short of being a metrosexual. The term metrosexual only applies to a small group of men
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QUESTIONS 1. What are the key success factors (KSFs) in the male shaving market? How are they different from the female shaving market? 2. How can Philips increase the worldwide share of ‘dry shaving’? Q2: How can Philips increase the worldwide share of dry shaving? Focus on China The relative size of the Chinese market in relation to other developed markets is striking. With a penetration of only 11 % in the male shaving market‚ the opportunities are
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12 4.1 Strategies to penetrate the rural market 12 4.2 Strategies adopted by companies and output they got 14 4.2.1 ITC 14 4.2.2 Amul 15 4.2.3 Coca Cola’s Parivartan 15 4.2.4 Project Shakti 16 4.2.5 3A Bazaar 16 4.2.6 Kellogg’s 16 4.2.7 Nivea 16 5 Findings from the Research 17 Bibliography 19 Table of Figures Figure 1: Demands of Different Toothpaste Brands 8 Figure 2: Demand of Soap Brands 9 Figure 3: Demand of Shampoo Brands 10 Figure 4: Demand of Shampoo in Sache Category
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a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives
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The Pantawid Pamilyang Pilipino Program Pantawid Pamilyang Pilipino Program is a human development program of the national government that invests in the health and education of poor households‚ particularly of children aged 0-14 years old. Patterned after the conditional cash transfer scheme implemented in other developing countries‚ the Pantawid Pamilya provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program. Pantawid
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4Ps Concept Paper for MCC As of 21 January 2009‚ 10:30 AM Project Title : Conditional Cash Transfer (CCT) Philippines - Improving the Human Capital of the Poor (Pantawid Pamilyang Pilipino Program or 4Ps) Department of Social Welfare and Development (DSWD) Poorest Households in the Poorest Municipalities of Regions IV-B‚ V‚ VI and VIII or 172‚488 households Php10.8 Billion or $227 (at Php48/$1) 2010—2014 Proponent Target Coverage Cost Estimate : : : Target Implementation: I. PROJECT RATIONALE
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Menez‚ 2015). Findings bespoken that six out of eleven or roughly 55% said that the children who are beneficiaries of the 4Ps have attended classed regularly and are doing good in class. On the other hand‚ three out of eleven or about 27% have been recorded to have attended classes infrequently and sometimes they do not. Consequently‚ it proposes that the children who have 4Ps benefits are less likely to ship class due to sickness or unwillingness. However‚ this finding is in contrast with (Montilla
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