"4ps of airline marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 27 of 50 - About 500 Essays
  • Powerful Essays

    Southwest Airlines

    • 4119 Words
    • 17 Pages

    Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States

    Premium Southwest Airlines Airline

    • 4119 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Singapore Airlines

    • 330 Words
    • 2 Pages

    inflight services. This company is none other than Singapore airlines. The company was founded on 1st may 1947 and was known as Malayan Airways Limited which in 1972 split into Singapore airlines and Malaysian airline system. After this Singapore airlines went on to expand with newer aircrafts and airbuses. It went on to become worlds most awarded airline. With flights over 62 destinations in 35 countries over 6 continents. 0The airline is known for its excellent customer service‚ inflight service

    Premium Flight attendant Singapore Airlines

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Singapore Airline

    • 988 Words
    • 4 Pages

    Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity.  Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver

    Premium Singapore Airlines Singapore Changi Airport Singapore

    • 988 Words
    • 4 Pages
    Good Essays
  • Good Essays

    United Airlines

    • 544 Words
    • 3 Pages

    When comparing the airlines‚ three factors must be considered. The financial state of the company now‚ the business structure now‚ and the future outlook of the airline. The airline that clearly demonstrated balance when compared with its competitors is United Airlines. While it is not the best at every category‚ it is competitive in areas such as profit margin and debt-equity ratio. United also was very dominant in most of ratios that didn’t concern itself with covering liabilities. United stands

    Premium Airline Low-cost carrier Southwest Airlines

    • 544 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Hr and Airlines

    • 2705 Words
    • 11 Pages

    The human resource department of any airline is the backbone of the organization. The employees in this department are responsible for multiple tasks. These tasks can range anywhere from hiring and firing employees to developing a training system for all airline pilots to go through. Working in the aviation industry has shown me many ways in which having a human resource department is vital to an organization’s success. The human resource department knows everything there is to know about how

    Premium Airline Southwest Airlines Federal Aviation Administration

    • 2705 Words
    • 11 Pages
    Better Essays
  • Good Essays

    singapore airline

    • 723 Words
    • 3 Pages

    The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One

    Premium Strategic management Airline Customer service

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Indigo Airlines

    • 670 Words
    • 3 Pages

    Haryana‚ India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia’s Lion Air’s capacity growth is the second highest among all low-cost carriers ‚ only second to Spane’sVueling Airlines ‚ which added 40

    Premium Airline Low-cost carrier Southwest Airlines

    • 670 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Southwest Airlines

    • 1277 Words
    • 6 Pages

    Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide

    Premium Southwest Airlines Airline Communication

    • 1277 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    American Airlines

    • 463 Words
    • 2 Pages

    Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy

    Premium Employment Supply and demand

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Southwest Airlines

    • 1264 Words
    • 5 Pages

    Diego Rodriguez‚ Deema Alomar‚ Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading‚ writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35‚499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and

    Premium Southwest Airlines Airline Boeing 737

    • 1264 Words
    • 5 Pages
    Powerful Essays
Page 1 24 25 26 27 28 29 30 31 50