"4ps of airline marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 28 of 50 - About 500 Essays
  • Satisfactory Essays

    Airline Fraud

    • 262 Words
    • 2 Pages

    Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many

    Premium Fraud Airline Aircraft

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Porter Airlines

    • 2655 Words
    • 11 Pages

    1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers

    Premium Marketing Management Strategic management

    • 2655 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Astro Airlines

    • 1097 Words
    • 4 Pages

    Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession‚ striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader‚ Arthur Burton. Enthusiasm‚ excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years

    Premium Leadership Charismatic authority Charisma

    • 1097 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    United Airlines

    • 23413 Words
    • 94 Pages

    Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18‚ 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives

    Premium Strategic management Airline United Airlines

    • 23413 Words
    • 94 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airlines

    • 1664 Words
    • 7 Pages

    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than

    Premium Southwest Airlines Customer Airline

    • 1664 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Airline Industry

    • 309 Words
    • 2 Pages

    how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs

    Premium Airline Low-cost carrier Southwest Airlines

    • 309 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Southwest Airline

    • 788 Words
    • 4 Pages

    effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources wisely and in a cost effective way. The Southwest Airline exists point on behalf of the case. ✓ Southwest didn’t adopt the hub-and-spoke system ✓ It

    Premium Southwest Airlines Airline Management

    • 788 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Sabena Airlines

    • 1134 Words
    • 5 Pages

    SABENA BELGIAN WORLD AIRLINES The company Sabena was the Belgian air carrier and one of the oldest in the world. It played it most crucial role in the development of Belgium’s colonial ties to Africa >> The airline was an important component of Belgium’s national sovereignty. The dependence on African routes resulted in long run problems after the colonies achieved independence >> Even losing money‚ the Belgium government continued to support it due to historical and employment importance.

    Premium Airline Avianca

    • 1134 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airline

    • 1993 Words
    • 8 Pages

    Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement

    Premium Southwest Airlines Low-cost carrier Airline

    • 1993 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Title: The 4P applied by the Coca- Cola Company. 1.0 Company Overview Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist‚ Dr. John S. Pemberton‚ led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup‚ took it to his neighbourhood pharmacy‚ where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton’s partner and bookkeeper‚ Frank M. Robinson‚ is credited with naming

    Premium Coca-Cola

    • 2172 Words
    • 9 Pages
    Powerful Essays
Page 1 25 26 27 28 29 30 31 32 50