The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
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2013) Today‚ the main competition in the UK market brand is Rejoice. McCarthy‚ Jerome E. (1960) argues that 4Ps which are “product‚ price‚ place‚ and promotion”. The complete and success marketing need to find the appropriate product‚ right price‚ proper and appropriate dissemination channels Promotions means‚ the right products and services. (Marks‚ 2004) This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly‚ this report will introduce the research and methods
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STUDIES AND RESEARCH ABSTRACT THE EFFECT OF THE 4PS ON THE ACADEMIC PERFORMANCE OF SELECTED PUPILS OF CRISTINA R. PRINCESA MEMORIAL ELEMENTARY SCHOOL‚ LIGAO CITY DIVISION BERNAS‚ Ailyn B.‚ DAVID‚ Vivencio Jr. N.‚ FOLLOSCO‚ Princess Mae L.‚ PRINCESA‚ Maria Analou L.‚ TORALDE‚ Jerson V.‚ University of Saint Anthony‚ Iriga City Keywords: 4Ps‚ Academic Performance This research work aimed to determine the effect that the Pantawid Pamilyang Pilipino Program (4Ps) had had on the academic performance of selected
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BreadTalk Group Limited Prepared by: Pek Sin Yee (3156436) Soh Mei Mei Bibi (3151012) Tan Rui Lynn (3154118) Yong Wei Ting (3152841) Chandrika Sridhar (3088524) Executive Summary Bread is one of the most popular staple in the Asian food culture. In the years‚ BreadTalk has successfully expanded their influence and reputation to 16 countries with more than 500 bakeries all around the world. BreadTalk is known for their ’see thru’ kitchen concept which enables their chefs a platform to showcase the
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profit otherwise known as three Ps. Let us look at how CSR could influence the organisational behavior of ‘BreadTalk’‚ a famous local brand of food and beverage chain which started in Singapore in the year 2000. The first of the three ‘bottom lines’ is people‚ where human rights is preserved and ensure that no one person is harmed in the expense of a business. To uphold these human rights‚ ‘BreadTalk’ which has expanded its business to 15 other countries excluding Singapore could treat all its employees
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Background Information BreadTalk Pte Ltd is the principal subsidiary of BreadTalk Group and was founded by Chairman and Deputy Chairman‚ Dr. George Quek and Katherine Lee."BreadTalk" was first conceptualized in April 2000 when an opportunity arose to start a bakery selling freshly baked breads and buns that are visually creative and attractive (BreadTalk Group Limited 2012). The first BreadTalk retail outlet commenced business on 1 July 2000 at Parco Bugis Junction. To date‚ BreadTalk Group has left their
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that go beyond just that of making a profit. To put this idea into perspective in relation to Breadtalk‚ Archie B Carroll’s four dimension approach can be used. This approach consists of four different corporate social responsibility categories including those that are economical‚ ethical‚ legal and discretionary. Each of the categories mentioned have a big influence on the organisational behaviour of Breadtalk. The economical responsibility The economic responsibility of business is ‘to produce
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Statement 6 ANNEX 1 Introduction 1. Company Background BreadTalk Group Limited is a listed bakery based company in Singapore. It was founded in April‚ 2000 and is currently operating a chain of retail outlets through its principal subsidiary‚ BreadTalk Pte Ltd‚ selling a wide range of breads‚ cakes‚ buns and pastries. In Singapore‚ the Group currently has a chain of 24 retail outlets island-wide‚ and at the same time‚ BreadTalk is seeking to expand their franchise network to Asia Pacific region
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BreadTalk’s Training Programs Executive Summary This report reviews the current methods on evaluating training programs by BreadTalk‚ with an aim of improving its evaluation methods. Through a search of literature and an analysis of current methods‚ the report summarises the latest thinking on evaluating training programs and provides insights on how BreadTalk can improve the quality and management of its evaluations. A comparison with an overseas company‚ McDonald’s‚ was also done to provide
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Introduction BreadTalk Group Limited is founded as a food and beverage operator in Singapore on July 2000 and listed on the Singapore stock exchange in 2003. It has vastly expanded to become a distinctive household brand enterprise that has established its name on the international scale with its bakery‚ restaurant and food atrium footprints. Its portfolio comprises of several brands being BreadTalk®‚Ramen Play‚ Din Tai Fung‚Food Republic‚ The Icing Room‚ Toast Box and Carl’s Jr in China (Breadtalk‚ 2014)
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