1.0 Introduction 1.1 Industry And Culture BreadTalk Group started off in Singapore whereas Singapore is well known for its diverse variety of food. Being a cosmopolitan country‚ the F&B industry have been influence by the culture of many different races and nationality and attracting foreign culinary to set up establishment‚ bringing with them new and interesting F&B concepts which makes Singapore a very attractive place for peoples who loves food around the world. Singapore was ranked one of the
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and Gurus. London‚ England: Profile Books Ltd. Vehicle (Competitive strategy and international expansion) i) Business Level Strategy (competitive strategy) Incorporating Porters generic strategies‚ BreadTalk can adopt the differentiating and cost leadership. For differentiating strategy‚ BreadTalk can focus on creating trend setting products and new food and beverage concepts to retain consumer excitement‚ keeping this the core differentiating strategy. Investment in research and development would
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behavior of “BreadTalk”? Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment in which it operates. Companies express this citizenship through their waste and pollution reduction processes‚ by contributing educational and social programs‚ and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create‚ develop and sustain positive company reputation and brand images. BreadTalk who owns businesses
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ethical and legal standards‚ thus improving their level of job satisfaction and commitment. BreadTalk played a humanitarian movement in relief efforts of the Sichuan earthquake by contributing 100% proceeds of the S$40‚000 raised. Furthermore‚ BreadTalk raised a total of S$50‚000 for school children to The Straits Times School Pocket Money Fund. In conjunction with the above-mentioned CSR efforts‚ BreadTalk further promotes their enthusiasm in helping the society by implementing the use of biodegradable
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and their achievements from BREADTALK GROUP LIMITED and Ya Kun International Private Limited. This is follow by the key qualities that make these two managers so successful . Thereafter‚ the report is conclude by how similar both managers of different organisation are and the lessons that have been learnt from these successful managers. 2.0 Profile of Managers and their Archievement 2.1 A Brief Profile of George Quek George Quek is managing director of BreadTalk and the executive director of
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be accountable to the stakesholders with the ways they manage their businesses. Such responsibility is known as Corporate Social Responsibility. One Corporate Social Responsibility that Breadtalk has participated in giving back to the society was the fundraising of the Sichuan Earthquake in 2008. Breadtalk created the Peace Panda bread and proceed of every Panda bread they sell‚ the funds went to the Red Cross Society who participated in the ’China Earthquake Appeal Fund’. With this CSR program
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Why is an understanding of cultural differences important to the business managers at BreadTalk? To assist the managers at BreadTalk to decide if they should expand to Australia‚ briefly describe the Australian culture. A wide range of definitions have been used for the term “culture.” Culture has been defined as the human-made part of the environment (Herkovits‚ 1955)‚ including both objective and subjective elements (Triandis‚ 1972); as a set of reinforcements (Skinner‚ 1981); as the collective
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BREAD TALK GROUP (Bakery) Number of brands under Bread talk group ( bakery) 1) Bread talk 2) Toast Box 3) The icing room 4) Bread Society Macro- environment: * Economic: There is a rise in income for most middle and lower income earners‚ making the bread sold price inelastic as it is a smaller proportion of the salary earned. Bread talk will always enjoy a demand for their bakery products. * Demographic: There is an increase in Singapore’s Population (overcrowding) from
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SWOT ANALYSIS (BREADTALK) Strength * Well-known brand with strong brand equity -The BreadTalk brand has evolved to become one of the most recognisable local brands in Singapore. In 2002‚ the group won the “Singapore Promising Brand Award 2002” awarded by ASME and SPH and was also voted Singapore’s Most Popular Brand in a joint poll by the ASME and SPH. * Strategic retail locations‚ capturing strong market interest and creating brand awareness -The group’s outlets can be found in accessible
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culminated in Polar’s goods are retailed at over 60 petrol stations islandwide (ExxonMobil Singapore). 3. BreadTalk – A confectionary retail chain with a shorter history but much stronger branding. It is presently one of Singapore’s most recognized retail confectionaries. Breadtalk specializes in bread‚ and is highly visible due to its choice of highly visible retail locations. (BreadTalk) 4. Neighbourhood Confectionaries – Independent confectionaries situated in the heart of neighbourhoods.
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