three major issues; i) how do consumers in one culture get exposed to good/services being used by people of other cultures; ii) how should a marketer design/adapt his 4Ps so as to be accepted by people influenced by newer cultures (if he is serving in the home market only); iii) how should a marketer design/adapt his 4Ps so as to accepted by people of other cultures (in foreign markets). Generally speaking‚ as consumers we are exposed to foreign cultures either i) through ones’ own initiatives;
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Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses
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International Journal of Information‚ Business and Management‚ Vol. 6‚ No.2‚ 2014 TheConc e ptof‘ Mar ke t i ngMi x’andi t sEl e me nt s (A Conceptual Review Paper) Dr. Muhammad Tariq Khan Head‚ Department of Management Sciences University of Haripur‚ Pakistan tariq_phd_@yahoo.com Abstract Marketing mix is the most fundamental concept of marketing which is a set of controllable marketing tools that a company uses to create a desired response in the targeted market. American Ma r ke t i ngAs s o
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Coca-Cola INTRODUCTION On April 23‚ 1985‚ Coca-Cola‚ the largest aerated beverage manufacturer of the world‚ launched a sweeter version of the soft drink named ’New Coke‚’ withdrawing its traditional 99 years old formula. New Coke was launched with a lot of fanfare and was widely publicized through the television and newspapers. Coca-Cola’s decision to change Coke’s formulation was one of the most significant developments in the soft drink industry during that time. Though the initial market
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different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way - of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: * Product (or Service) * Place * Price * Promotion They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:
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To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
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through e.g. technology → → Realization of higher revenues With regard to end customer: control‚ loyalty‚ observation - Streamline operations - Compensate inefficient under-utilization 45 % Increase number of dealers (strategy of CocaCola‚ P&G) Abandon price discrimination → 10 % margin for all dealer alike Question 3 San Fabian’s Alternatives and Economic Impact San Fabian’s position – factors providing negotiation power - Abandonment of MacDowell product line‚ o diversification
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
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Trends in Ionization energy of Group 1 elements and Their Analysis 1) As we move down Group 1 (Elements are H‚ Li‚ Na‚ K‚ Rb‚ Cs‚ Fr) the general trend in first ionization energies is that they decrease as we move down the group from H to Cs. Francium is an exception. 2) As we move down Group 1‚ Ionization energies decrease because a) Distance between the Nucleus and the valence electrons increases with every new period; a new electron shell is added. This increases the atomic size which makes
Free Periodic table Atom Electron configuration