GE2231 Case Study What Luxury Brands Should Learn From Dolce & Gabbana ’s Hong Kong PR Disaster One of the biggest stories of this past weekend in Hong Kong was a massive‚ Facebook-organized protest of the Italian fashion house Dolce & Gabbana‚ after a security guard prevented locals from taking photographs outside of its flagship store in Tsim Sha Tsui. Checking into the story‚ a photographer from the Apple Daily reported on January 5‚ 2012 that he was told by a security guard that only
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to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion! Think Italian fashion and the names Armani‚ Versace‚ Prada‚ Gucci‚ Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having a chic style of dressing
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acceptable. After a few months from issue‚ D&G had no other option than to remove this advert from the market. At face value this advert shows a man holding a woman to the ground by her wrists while a group of men look on. According to Stefano Gabbana (as cited in www.hammeruncut.com) the idea of the advert was not to demean women and instigate rape‚ sexual abuse or violence but rather "recall an erotic dream‚ a sexual game" Whipple (1992) argues that the depiction of sex and women as sexual
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advertisements and pictures were about men‚ whether it was a males cologne‚ or how to please and make a man happy rather than what’s in style or the latest news about a celebrities life. In this magazine‚ I came across two ads‚ one about a men’s Dolce & Gabbana cologne‚ and another about a Newport cigarette ad that demonstrate male as having more power than females. Generally‚ females are more submissive to males‚ and this is because males are known as the more dominate gender. Gender stereotypes
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Women have gone from housekeepers and wives to sex symbols. Placing women on advertisements in hardly any clothing draws attention to the product itself‚ but making women seen vulnerable. Dolce and Gabanna‚ for example‚ uses and ad where there is one female wearing a strappy‚ black dress and some high heels. Dolce and Gabanna has her lying on her back‚ while a shirtless man is on top of her‚ as if he were pinning her down. There are also three shirtless men in the scene who are standing around watching
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[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV‚ radio‚ and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences
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thousand. A few other cities are Naples‚ Milan‚ Palermo‚ Turin‚ Florence‚ Bologna‚ and Genoa. Milan is one of the fashion capitals of the world it includes designers such as Giorgio Armani (Armani)‚ Valentino Garavani‚ Domenico Dolce and Stefano Gabbana (Dolce and Gabbana)‚ Miuccia Prada (Prada)‚ and Franco Moschino (Moschino). Florence is the capital of the Italian region Tuscany and is home of the famous David statue. Italy’s many great cities create an amazing
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sometimes advertisements for clothing lines really go too far; they cause offense‚ exhibit violence and degrade woman. Dolce and Gabbana’s 2007 ready to wear collection is a perfect example of this. Domenico Dolce and Stefano Gabbana launched their line D&G in 1994 and opened a flagship store in Milan in 1995. This collection is a bit less formal when compared to the Dolce and Gabbana line‚ yet it still has the same young and sexy concept. However‚ one thing this line is known for are their aggressive
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org/wiki/Erving_Goffman Advertisement Information 1. Image 1: Dolce & Gabbana‚ The One‚ 2008. Retrieved from: http://lh3.ggpht.com/-x02P6j5-2uo/T4PXFKurUeI/AAAAAAAAGgA/9kr3EAPJNyQ/Scarlett%252520Johansson%252520Perfume%252520Ad%25255B2%25255D.jpg?imgmax=800 2 3. Image 3: Dolce & Gabbana‚ The One Gentleman‚ 2013. Retrieved from: http://3.bp.blogspot.com/-zaloDQf4AHY/T0Zsr6h0foI/AAAAAAAAALg/bumU6T2a9Vs/s1600/matthew-mcconaughey-dolce-gabbana-the-one-gentleman-perfume-ad.jpg 4 5. Image 5: Beckham‚ Intimately
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marriage which will be of great evidential reference in the research paper. Barry‚ Colleen. Associated‚ Press. “Dolce and Gabbana‚ Elton John Hashtags Do Battle Over Gay Rights.” AP Top News Package (2015): Newswire. Web. 17 Mar. 2015. Sir Elton John and designers Dolce and Gabbana rage havoc on the internet recently regarding gay marriage and their children. The fiery battle started when Dolce called biological children of gay married couples “children of chemistry and synthetic babies.” Sir Elton John
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