airline easyJet‚ one of the best low cost airlines in Europe; it will explain how easyjet use the right tools to succeed in the European market‚ using the best strategies. It will analyse this process with the use of PEST and SWOT‚ wich are two tools used for studying the company internally and externally. It will study easyjet’s key issues such as the relationship with business passengers‚ the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will
Premium Airline Low-cost carrier
Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers a year. Customer knowledge of the company: EasyJet is a public limited company which falls under an oligopolistic
Premium Marketing Low-cost carrier
SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
Premium
....................................................................................16“If you don’t have a competitive advantage‚ don’t compete.” | Jack Welch | 1. INTRODUCTION A success history of the Europe’s second largest budget airline EasyJet began in 1995‚ when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from
Premium Low-cost carrier Airline Strategic management
Executive summary This analysis indicates the structure of the airline industry according to the easyJet organization business situation in the late 1990s refer to Porter’s (1980) five competitive forces. It also demonstrates the reasons why the airline industry was attractive. Moreover‚ this case study evaluates the competitive advantages of easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early
Premium Airline Low-cost carrier Southwest Airlines
Executive Summary EasyJet is a European leading low-cost airline which established in November 1995. In 1998‚ easyJet achieved the first profit in its brief history. The success can be attributed to adopting an efficient management model‚ keeping high levels of customers’ willingness to pay and creating brand awareness. This article analyses the structure of the Europe airline industry and the attractiveness of the industry in the later 1990s according to Porter’s five competitive forces model.
Premium Airline Low-cost carrier Southwest Airlines
Low-cost airlines like Easyjet‚ have picked up some customers from their traditional competitors like BA (British Airways) or Air France‚ but have specially created a large traffic of induction (creating a new market). Easyjet operates in a different way to Ryan Air - its direct competitor in the market‚ which is targeting the leisure traveller for whom the ticket price is important. Easyjet has the same type of clientele for whom the ticket price was slightly less important and also business customers
Premium Marketing Airline Low-cost carrier
EasyJet Case Analysis EasyJet Airline Company Limited is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom‚ measured by number of passengers carried‚ operating domestic and international scheduled services on over 500 routes between 118 European‚ North African‚ and West Asian airports. Its founder and CEO Stelios Haji-Ioannou is known for innovative ideas and pioneer in the advertising/publicity in the airline industry. Business
Premium Airline Southwest Airlines Low-cost carrier
competitors and drive long-term loyalty and customer value” (easyJet‚ 2014). By following this mission statement‚ easyJet has created a strong brand name for their company. Also‚ by making it easy to buy low fare tickets through their website‚ which has over one million visits everyday‚ and through mobile device applications‚ they have attracted people to the well-known easyJet brand and service offering. Apart from having a well-known brand name‚ easyJet understands that besides focusing solely on price
Premium London Gatwick Airport British Airways Human resource management
EasyJet Flybe Ryanair Financial Analysis [pic] ULMS701 2012 Is the domestic air travel boom over? Word Count : 1‚996 (excluding Table of Contents‚ Captions‚ Footnotes‚ Appendixes and References) Table of Contents 1. Introduction...............................................................................
Premium Airline London Gatwick Airport Low-cost carrier