brand reputation of easyJet (by easyGroup): EasyCar is a member of the easyGroup brand which first developed the easyJet air carrier. The other companies under the easyGroup umbrella mimic the low cost‚ no frills business strategy. This business model has been quite successful in the rental car industry‚ has a presence in the internet café industry‚ and easyCinema is expected to be launched soon. Competency of Stellos: Stelios Haji-Ioannou is an entrepreneur who founded easyJet‚ and has been expanding
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Strategy Chandler (1990) defines strategy as “the determination of the basic long term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”. Chandler therefore refers to a strategy as determining where you are now‚ where you want to be and what resources you need. However Porter (1996) states that “strategy is the process of creating a unique and valuable position with means of another set of activities”
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|1 |Ryanair |65‚282 |Ryanair |71‚229 | |2 |Lufthansa |41‚515 |Lufthansa |44‚460 | |3 |easyJet |34‚593 |easyJet |37‚665 | |4 |Air France |31‚256 |Air France |30‚882 | |5 |British Airways |27‚844 |Emirates
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brought increased competition to the low-cost‚ low-fare airline industry. Using the five forces model‚ we can analyze Ryanair’s competitive market. The industry rivalry was high due to the deregulation of the airline industry. Competitors such as EasyJet‚ British Airways’ Go (which was created in an effort to gain market dominance‚ weed out competition‚ and eliminate the budget airline industry altogether)‚ Virgin Air’s Virgin Express‚ and Debonair were all vying for market share in the budget sector
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There were several challenges faced by low cost carriers in Europe like rising aviation fuel costs‚ ensuring staff productivity and maintaining a large fleet for expansion. 1. There are lots of airways which is provide cheap fare of flight such as easyjet‚ Virgin express‚ Air Berlin and so on. As minor airways use the same routine‚ minor airports get a purchasing power from the airlines competition. It is hard situation for Ryanair to minimize the fare. 2. The aviation turbine fuel costs fluctuated
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better value for money. Customers Employees: An employee’s stake is that the company provides them with their livelihood. They will also look for working in a company they could take pride in‚ employees are stakeholders because they depend on easyjet and Oxfam for jobs so if either of the two companies decides to cut staff expenditure this will affect them. Supplier: A supplier will want frequent orders and on time payments‚ as well as feeling respected by the company they supply for. These
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Emergent corporate strategy CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The development of a corporate strategy involves establishing the purpose and scope of the organization’s activities and the nature of the business it is in‚ taking the environment in which it operates‚ its position in the marketplace
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employs some 1‚500 people. Londonair’s headquarters are located close to London’s Stansted airport. Londonair are the fourth largest carrier in the European holiday market‚ carrying over 2‚000‚000 passengers annually. 1.2- The Londonair Marketing Mix: 4Ps‚ 7Ps: The so-called "marketing mix" is a framework which acts as a guideline for us‚ marketers to implement a marketing concept. It consists of a set of major decisions areas that Londonair needs to manage in order to satisfy consumer needs. According
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Strategic Management SIM336 Leadership and Organisational Strategic Change. Student A Student No. xxxxxxxxxx Module Leader: Derek Harwood Hand In Date: 13th January 2012 Word Count. 3047 Contents Pages 1.0 Introduction ....................................2 2.0 Introducing Michael O’Leary and Stelios Haji-Ioannou ............2 2.1 Application of theory to O’Leary and Stelios analysis ............3 2.1.1 Philosophical strategic approach ...........
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can be taken primarily from the annual reports of Air Berlin and EasyJet for the 3 years ended 2011 – 2012. Full copies of the Annual Financial Reports can be accessed through their web pages. This is an individual assignment. Required Over the last decade the European airline industry has seen a marked shift in the popularity of Low Cost Carriers (LCCs). In the competitive European market‚ Air Berlin and EasyJet are considered two of the most successful operators. You have been
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