Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Right from the start of the book Hitchhiker’s Guide to the Galaxy hits you with a foreshadowing of how small you are compared to community with the example of the demolition of Arthur Dent’s house. It shows how powerless Arthur Dent is to stopping the destruction of his house and how high and mighty humans feel by controlling what gets destroyed and what does not. Earth is treated just like Arthur Dent’s house‚ useless and in the way for something better. The Vogans address Earth as nothing more
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studies also focusing on the employee motivation among the employees of Galaxy Toyota. The data needed for the study has been collected from the employees through questionnaires. Analysis and interpretation has been done by using the statistical tools and data’s are presented through tables and charts. 1.2 RESEARCH PROBLEM The research problem here in this study is associated with the motivation of employees of Galaxy toyota. There are a variety of factors that can influence a person’s
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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The Andromeda Galaxy Introduction/Abstract The Andromeda galaxy is the closest full size galaxy to the Milky Way because of this it is known as our nearest galactic neighbor. The Andromeda Galaxy is also the only galaxy visible to the naked eye in the Northern Hemisphere. At 2.9 million light-years from Earth‚ Andromeda is also the farthest object that can be seen from Earth. Andromeda is not only known as our closest neighbor but scientists also refer to Andromeda and the Milky Way as sister
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Marketing Plan For SAMSUNG Smartphone “GALAXY-S”. Prepared for: Md. Kamal Uddin Ph.D (Osaka University) Associate Professor‚ Dept. of International Business‚ University of Dhaka Prepared by: Md. Asif Jamal ID: 80903059 Date of submission: 05/08/2010 Executive Summary SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone‚ HTC‚ O-2‚ NOKIA and others “GALAXY-S” can compete because this product offers
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