1. Describe and evaluate giordano’s current positioning strategy 2. Should giordano reposition itself against its competitors in its current and new markets‚ and 3. Should it have different positioning strategies for different geographic markets? Giordano’s current positioning strategy: Giordano’s current positioning strategy is value for money or quality merchandise at affordable prices. That’s differentiating their products compare to other rivals. Moreover they put their service different
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Summary of the Case Giordano is one of Asia’s most successful retailers with operations in East Asia‚ Southeast Asia and the Middle East. The success of Giordano was attributed to factors such as providing excellent customer service‚ understanding consumer’s needs and wants‚ stringent selection and training of staff‚ short design to production cycles‚ and extremely good inventory control and turnover. With a strong emphasis on customer service and value for money Giordano was able to differentiate
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1 Executive Summary Giordano is operating within an industry characterised by high and increasing competition‚ intense rivalry between firms‚ threat of new entry‚ moderate customer loyalty and increasing power of suppliers. Giordano’s competitors are all adopting aggressive expansion strategies in Giordano’s Asian markets and are offering products in direct competition‚ as well as products at higher Willingness-To-Pay (WTP) prices. Giordano has historically positioned itself as a producer of
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Giordano consolidated its position as a leading casual apparel retailer in Asia by offering customers value for money‚ excellent customer service‚ understand customer’s needs. Besides this‚ key success factors like stringent selection procedures and staff’s training‚ operating efficiencies‚ success inventory control to close integration of purchasing and selling functions and short product development cycle. Giordano brand should be positioned against the competition in both new and existing market
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Giordano is a Hong Kong retailer of affordable casual wear for men‚ women and children. Founded in 1981 by Jimmy Lai‚ it has 8000 employees in 1500 store operating in 31 countries worldwide. Giordano specialize in merchandising economic quality clothes ranging from T-Shirt‚ Long Sleeves‚ Shirts and Denim Jeans. With their cooperate mission that commit them to provide their customer with value money merchandise ‚ professional customer service and comfortable shopping experience at their convenient
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Giordano International Limited‚ one of the familiar apparel retailers in the Asia Pacific Region which was founded in Hong Kong in 1980 by the founder Jimmy Lai. The origin of the name Giordano was borrowed the name of a New York pizza restaurant. Giordano started from the humble beginnings in the apparel industry as a manufacturer of casual clothing. They manufacturer‚ supply‚ trading‚ export and slowly grow to today’s achievement. In 1981‚Giordano first retails shop was opened in Kowloon‚ Hong
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Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps. There are two main types of market research - quantitative research involving collecting a lot of information by using techniques such as questionnaires and other forms of survey.
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Giordano is a retailer of casual apparel with a significant market share in South East Asia comparing with its competitors. The company has successfully promoted its high quality customer service with the guarantee returnable terms as part of its competitive strategies at the same time with competitive market price for quality products. The company had manufacturing plants in the Mainland China and also sourcing from external suppliers for keeping its low cost and quality control and expands its
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INNOVATION MANAGEMENT 4Ps of innovation and Reliance 4Ps Author: Charanpal Singh Written Date: 20 July 2014 Email id: Charanpalsingh65@gmail.com Table of Contents Topic Page no. 1. Introduction -----------------------------------------------1 2. 4ps definition and understanding----------------------1 3. 4ps framework of Reliance------------------------------2 4. Reliance overview and tasks done--------------------2 5. Company’s strengths
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Summary The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer of men’s
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