PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO‚ established in 1963. At first‚ it was only a small clothing store sales‚ which have become internationally well-known clothing brands currently. Yanai is general manager of Uniqlo
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Gayatri Dahiya Reg. No: P12EMDL5471 Course: Executive Master Program in Business Administration- 1 Year Services Marketing Section A: Objective Type Part one: Multiple Choice Questions 1) a-Zone of tolerance 2) SERVQUAL is used to measure service quality is True 3) SWICS stands for - Solar Wind Ion Composition instrument 4) Real /perceived and monetary/non-monetary costs are termed as Switching costs is True 5) TARP stands
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controls individual from committing crimes as doing so‚ the risk of losing social bond and deemed as bad‚ consequently being outcast from the bond of the society (Vold et al.‚ 2002). Religion is also involved in the aspect of belief (Giordano et al.‚ 2008). Giordano et al. (2008) findings from the study of 152 mixed gender offenders‚ those who grow closer to god are inclined to desist. However‚ not all offenders desisted from religion as some do not belief in religion (Laub and
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for a joint venture partner. Baleno entered China market in 1992. Initially‚ the management used a similar business model as Giordano did. Using the “me-too” approach‚ Baleno quickly opened stores right next to Giordano’s. This “follower strategy” enabled the firm to enjoy the benefits of low risks‚ cost efficiency and high traffic. In 1998‚ Baleno overtook Giordano in terms of sales revenue and brand awareness‚ making it the leader in China’s fashion market. 1.2 Baleno marketing
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intervened. November 20‚ 1912 He kidnapped 2 year old Carolina Neolener who cried out and was rescued by a neighbour. He set fire to 2 large sheds later on the same month. December 3‚ 1912 Jesualdo Giordano was playing outside his home when gordino approached and offered to buy him sweets. Giordano was given sweets and taken to a
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UNIQLO casual wear in HK Introduction UNIQLO Co. Ltd‚ is a Japanese casual wear designing and manufacturing and retailers. In Japan‚ UNIQLO is the leading clothing retail chain in terms of both sales and profits. After its global expansion in 2005‚ the company has now operating in Hong Kong‚ China‚ Taiwan‚ United Kingdom‚ South Korea‚ France‚ Singapore and United States with over 2700 stores worldwide. This casual wear giant rank in No. 4 in global retailers with over 11.21 Billion USD sales
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C) Threat of Substitutes Casual wear is one of the basic wear among the loose fit and relaxed fit wear. There are so many substitutes circulated into the market. One the main substitute of casual wear is active wear or athletic wear. Casual fashion clothing have been anticipated into the industry. The differentiation into the casual clothing could be provided a new line of clothing which could be nearest substitute of the product. The specialised stores could have been offered semi casual‚ smart
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Marketing Plan Outline Company Background & Executive Summary Situation Analysis-“Where are we now?” 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-“Where do we want to go?” 1. Market Segmentation
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a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives
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“Why Do Women Still Earn Less Than Men?” Why Do Women Still Earn Less Than Men? Tuesday Apr. 2010. Web. Flanagan‚ Kerry. "Gender Barriers in Sport." 13 Feb. 2008. Web. Flynn‚ Scott. “Athletic Women Vs. Men.” LIVESTRONG.COM. 29 Apr. 2011. Web. 09. Giordano‚ Peter. “Man Vs. Women in Athletics.” www.thesop.org. 23 Apr. 2007. Web. 9 Apr. 2012 Julius‚ Orange. Why Female Athletes Are Paid Less than Male Counterparts. Monday May 2000. Web. Lance‚ Larry M. “Gender Differences in Perceived Role Conflict among
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