Regina‚ S4S 0A2‚ Canada E-mail: jtyao@cs.uregina.ca Abstract: There is an increasing attention for studying marketing mixes for electronic products and services. It has suggested in the literature that none of established marketing models‚ including 4P‚ 4C and 4S‚ is appropriate for digital products in digital marketspace. In order to evaluate suitability of marketing mixes for digital products‚ three criteria are suggested in considering great differences in product properties‚ transaction space
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I. Essay: The explosion of interactive technology (web 2.0)‚ for example‚ smart phone; an increase in concern of population about environmental issues and many other factors have “given the dramatic changes occurring in the marketing environment” (Baker 1995‚ citied in OM&P‚ 1998:840). Marketers have mission to understand and re-present these changes to adapt to new circumstances. This essay will look into how modern marketing has developed and expanded and what should marketers do
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2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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Lai to once again demonstrate his entrepreneurial acumen by successfully diversifying into e-commerce. Back in 1981‚ Jimmy Lai set up a garment factory and started to sell casual clothing in Hong Kong under the brand name of Giordano. He subsequently developed the Giordano brand into a multinational company that became one of Asia’s most successful casual wear retailers. During the 1990s‚ Mr. Lai built a media empire by first starting Next Magazine and then challenging the crowded and conservative
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identify the height of entry and exit barriers‚ intensity of rivalry‚ threat of substitutes‚ and bargaining power of buyers and suppliers. Competitors’ analysis gives a brief description on each of Elba’s competitors including Padini‚ Bonia‚ Esprit‚ Giordano‚ Lee Cooper‚ and Levis. Future goals‚ strategies‚ strengths and weaknesses of each competitor is also being discussed. Customers analysis looks at the buying behaviour of the Malaysian consumers‚ and how time and technology and Western influence
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Ancient Babylonians were known for their scientific and mathematic achievements‚ such as heliocentric astronomy‚ planets orbited in circles‚ and base 60 counting. At the same time‚ Ancient Babylonians believed in magic and gods. In 14th century BCE‚ Code of Hammurabi‚ specified‚ “"If a man has put a spell upon another man and it is not justified‚ he upon whom the spell is laid shall go to the holy river; into the holy river shall he plunge. If the holy river overcome him and he is drowned‚ the
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Against Women‚ 4 (2)‚ 195-223. Office on Violence Against Women. The Violence Against Women Act of 2000 (VAWA 2000)‚ Summary. US Department of Justice. Retrieved from http://www.ojp.usdoj.gov/vawo/laws/vawa_summary2.html. Montgomery‚ M.J Mulford‚ C. & Giordano‚ P. (2008). Teen Dating Violence: A Closer Look at Adolescent Relationships. National Institute of Justice. Retrieved from http://www.ncjrs.gov/pdfiles1/nij/224089.pdf. Silverman‚ JG. (2004). Dating Violence against Adolescent Girls and Associated
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follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product‚ price‚ place and promotion. (McGraw-Hill/Irwin‚ 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product‚ it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation‚ if a company is able to plan a promotion for the right product‚ at
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Wounded Warriors continue to pay the ultimate price The charity Wounded Warrior Project (WWP) is a house hold name it seems these days. Everyone has heard of the charity‚ specifically after the 9/11 attacks which ignited a war in Afghanistan and Iraq in 2001. The purpose of the Wounded Warrior Project is stated on their website and quoted below: • To raise awareness and enlist the public’s aid for the needs of injured service members. • To help injured service members aid and assist each other.
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buyer-driven commodity chains: how U.S. retailers shape overseas production networks‚ Praeger‚ Newport. GEREFFI‚ G. 1999. International trade and industrial upgrading in the apparel commodity chain Journal of International Economics‚ 48‚ pp37-70. GIORDANO. 2009. Available: http://www.giordano.com.hk/web/images/hk_home.jpg [Accessed Nov 20 2009 2009]. GOFFIN‚ K. & MITCHELL‚ R. 2005. Innovation Managment‚ New York‚ Palgrave Macmillan. GOPALAKRISHNAN‚ D.‚ SAKTHIVEL‚ S. & SANTHOSHKUMAR‚ K. 2009. Fashion
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