International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
Premium Marketing
MindaNews Region 12‚ ARMM get P6.36B for 4Ps GENERAL SANTOS CITY (MindaNews/28 July) — The national government has released a total of P6.36 billion in cash grants in the last three years to beneficiaries of its flagship conditional cash transfer program in Region 12 and parts of the Autonomous Region in Muslim Mindanao (ARMM). Bai Zorahayda Taha‚ Department of Social Welfare and Development (DSWD) Region 12 director‚ said Monday such amount was released directly to 222‚366 “poorest of the
Premium Regions of the Philippines Provinces of the Philippines Autonomous Region in Muslim Mindanao
marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
Premium Marketing
fit the need? Will he recommend or criticize? • The competitors Who are they: direct or indirect‚ actual or potential What are they: size‚ market position (leader‚ challenger‚ specialist) What are their resources and positioning (4Ps) • The distributors State: concentrated or spread out Profile: generalists‚ specialists Strategies: differentiation (from others)‚ own brands The marketing diagnosis: the SWOT analysis • Opportunities & Threats:
Premium Marketing Strategic management Competition
Use information from page 1 to page 3. 2. What was Lopdrup’s positioning strategy when he took over in 2004 (you may also approach this question discussing its target customer‚ benefits promised‚ and its competitive frame starting 2004)? How were the 4P changed to support the new positioning? Were these efforts working? ---- Use information under section “2004: Invigorating the rand and Business” 3. Should Lopdrup make Experiential the target segment and modify Red Lobster’s positioning accordingly
Free Target market Marketing The Target
Pilipino Program (4Ps) 4Ps is a poverty reduction strategy that provides grants to extremely poor households to improve their health‚ nutrition and education particularly of children aged 0-14. It has dual objectives namely; Social Assistance – to provide cash assistance to the poor‚ to alleviate their needs (short term poverty alleviation) and Social Development – to break the intergenerational cycle of poverty through investments in human capital (nutrition‚ health and education. 4Ps is patterned after
Premium Poverty High school
programs (Palmer‚ 2004). Product (To be designed as per the need of the customer) Place (Place at which‚ product should be made available) Price (cost at which the audience is ready to pay) Promotion (Advertise to attract the audience) Though‚ the 4Ps remain a staple of marketing mix. The paradigm shift with the emergence of E-commerce rose for critical analysis of marketing mix. Many management sub-disciplines like‚ consumer marketing‚ relationship marketing‚ services marketing and E-commerce does
Premium Marketing
Conics: Parabolas: Introduction (page 1 of 4) Sections: Introduction‚ Finding information from the equation‚ Finding the equation from information‚ Word problems & Calculators In algebra‚ dealing with parabolas usually means graphing quadratics or finding the max/min points (that is‚ the vertices) of parabolas for quadratic word problems. In the context of conics‚ however‚ there are some additional considerations. To form a parabola according to ancient Greek definitions‚ you would start
Premium Conic section Hyperbola Ellipse
------------------------------------------------- Hero MotoCorp Hero Motocorp Ltd.‚ formerly Hero Honda‚ is an Indian motorcycle and scooter manufacturer based in New Delhi‚ India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. In 2010‚ when Honda decided to move out of the joint venture‚ Hero Group bought the shares held by Honda. Subsequently‚ in August 2011 the company was renamed Hero MotoCorp with a new
Premium Honda Motorcycle
Philippines Sta. Mesa‚ Manila College of Accountancy ACCO3073 – Production and Operations Management ANALYSIS OF OPERATIONS MANAGEMENT OF HONDA MOTORS CO.‚ LTD by Emmanuelle Jan G.Selloria Ayessa Faye G. Sibayan Arnie C. Talanay Joanna Marie A. Tambis BSA‚ 3-4D Professor Maria Luisa U. Oliveros Company Name Honda Motor Co.‚ Ltd. Head Office 1-1‚ 2-chome‚ Minami-Aoyama‚ Minato-ku‚ Tokyo 107-8556‚ Japan Tel: +81-(0)3-3423-1111 Established September 24‚ 1948
Premium Honda