(121205) INTRODUCTION: A smartphone is a mobile phone built on a mobile computing platform‚ with more advanced computing ability and connectivity than a feature phone. The first smartphones mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Today ’s models also serve to combine the functions of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ and GPS navigation units. Modern smartphones typically also include high-resolution touchscreens
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universal and easy to use with nice use of colored themes Windows Mobile OS Windows mobile OS is not much appreciated by users and they use it just because they come with Nokia Competitor (Samsung) Got It Right • Placed its bet on Android OS for Smartphone • First to launch what many called an iPhone look alike • Variety of Smartphone’s for different segment • • • • • • • • • • • • Experience Largest network of selling & distribution Strong customer relation Wide range of
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products 4- BlackBerry Partners Fund 5-Merger/Buy out -Android and windows OS -weak response to market developing rate -whatsapp & BBM for android -HTC -“Bring your own phone to work” 0.64 0.546 0.2 0.105 0.36 4.0 4.2 2.0 2.1 3.0 0.16 0.13 0.1 0.05 0.12 *Threats: 1-Increasing competition of smartphones 2-Rapid technological change 3-Messaging apps messing with BBM 4-Cheap competitors 5-Increased competition for governmental contracts 3.346 1.0 Total
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13 2011). * “Nordic Mobile Telephony”. Wikipedia. http://en.wikipedia.org/wiki/Nordic_Mobile_Telephone#cite_note-1. (December 09 2011). * “smartphone”. Phone Scoop. http://www.phonescoop.com/glossary/term.php?gid=131. (December 10 2011). * Gartner Inc.. “Gartner Says Sales of Mobile Devices in Second Quarter of 2011 Grew 16.5 Percent Year-on-Year‚ Smartphone Sales Grew 74 Percent”. Gartner. http://www.gartner.com/it/page.jsp?id=1764714. (December 13 2011). * Nordsveen‚ Arve M. Mobiltelefonens historie
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Originally‚ cellular phones were just that –telephones. Today‚ with the third generation (3G) technology‚ mobile phones have evolved to more than just a normal portable‚ wireless telephone. These gadgets have since gained the title of ‘Smartphone’. The capabilities of a smartphone depend on its operating software (OS) or its software and this has captured the attention of the giant in the software manufacturing industry‚ Microsoft. Since then‚ Microsoft has been an aggressive second mover after the launch
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Corina Inigo – 301136571 Echo Liu – 301132340 TA: Travis Mathieson Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market
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背景提要 圖1：諾基亞2008-2012年股價 Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ over the past five years it has suffered a declining market share as a result of the growing use of smartphones from other vendors‚ principally the Apple iPhone and devices running on Google ’s Android operating system . As a result‚ its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012. 圖2：諾基亞智慧型手機2007-2012年市佔率（每一點的數字待補） 要看圖說故事！例如：這段時間市佔率降了多少數字、多少百分比
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The Deal and its implications: Nokia will be selling its mobile phone business to Microsoft for $5.0bn. Microsoft will be paying Nokia an additional $2.1bn to license Nokia’s patents‚ which will bring the total value of the deal to $7.1bn in cash. 1. How will it affect Nokia? The overall impact seems to be Positive • The mobile phone business had generated 51% of Nokia’s 2012 revenues. The unit which was once the most profitable mobile phone manufacturer in the world made an operating margin of
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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world where everybody is connected. Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. Intense competition from large companies such as; Apple‚ HTC‚ Blackberry‚ Sony Ericcson and LG‚ ect. The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry. With a lot of the Nokia competitors all
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