C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and
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Unique Selling Proposition Keen eye of artistic sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag‚ spice up two aesthetic layers shape line of high details‚ creating a fascinating monochromatic with a strong sensibility of interpretation of luxury. S W O T Strengths Thacha offering high quality of leather good handbag made of genuine materials‚ cow leather‚ cow hair‚ brass bar. Thacha bags distinguish
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Introduction Companies today recognize that they cannot appeal to all buyers in the marketplace‚ or at least not to all buyers in the same way. The reason are follow: 1. There are too many buyers‚ too widely scattered and too varied in their needs. 2. There are so many competitiors which focus on their connected customer. 3. Most companies have identifying market segments‚ selecting one or more of them‚ and developing products and marketing programs tailored to each. If
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Published on E-Turo (http://www.e-turo.org) Home > Blogs > jfelizardo’s blog > Printer-friendly PDF The 4Ps Program: A Jump start to a Better Future By jfelizardo Created 04/05/2010 - 06:46 "Genius[1]has no country[2]. It blossoms everywhere. Genius[1]is like[3]the light‚ the air[4]. It is the heritage[5]of all!? - Dr. Jose P. Rizal The Pantawid Pamilyang Pilipino Program (4Ps) [6] is a poverty reduction strategy that provides grants to extremely poor households to improve their health‚ nutrition
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With the passage of time‚ advents in technology have given new meanings to almost everything around us. Hence‚ there’s no permanent in this world except change. This tidal wave of change has surely affect or altered technologies especially in individuals’ modes of communication. These new advances have led to addition of many things which was called as a “revolution”. But what really concerns this study is actually the communicative revolution‚ wherein back to past times‚ where in people only used
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
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2013) Today‚ the main competition in the UK market brand is Rejoice. McCarthy‚ Jerome E. (1960) argues that 4Ps which are “product‚ price‚ place‚ and promotion”. The complete and success marketing need to find the appropriate product‚ right price‚ proper and appropriate dissemination channels Promotions means‚ the right products and services. (Marks‚ 2004) This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly‚ this report will introduce the research and methods
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STUDIES AND RESEARCH ABSTRACT THE EFFECT OF THE 4PS ON THE ACADEMIC PERFORMANCE OF SELECTED PUPILS OF CRISTINA R. PRINCESA MEMORIAL ELEMENTARY SCHOOL‚ LIGAO CITY DIVISION BERNAS‚ Ailyn B.‚ DAVID‚ Vivencio Jr. N.‚ FOLLOSCO‚ Princess Mae L.‚ PRINCESA‚ Maria Analou L.‚ TORALDE‚ Jerson V.‚ University of Saint Anthony‚ Iriga City Keywords: 4Ps‚ Academic Performance This research work aimed to determine the effect that the Pantawid Pamilyang Pilipino Program (4Ps) had had on the academic performance of selected
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Case Study on Hindustan Unilever Limited SUBMISSION ON 23 MAY 2009 TEAM G4-12 MEMBERS: ATUL KOTHIYAL PRADEEP RAVUNNY SHIPRA BANSAL SHRIMAN KALYAN VAMSEE KRISHNA HUL – Company Profile HUL‚ previously HLL One of the largest consumer products company in India “Most respected company in India for the last 25 years” – Business World Diverse customer categories‚ many power brands and multiple success stories Backed by strong distribution network covering over 1 m retail outlets in India; and over
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