Britannia forcing it to revamp Pure Magic and Bourbon. Product innovation taken by the FMCG companies has put their competitors to think and do something similar to hold a safe place in the market. We have seen in the recent past how Knorr soup of the HUL had captured the market‚ with introducing soups that could just be made by adding hot water. This also forced Nestle to do the same in India. There has been an immense focus on the rural market because of the increase in demand and also because that
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Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around Rs.19‚ 401 crores (financial year 2010 - 2011). HUL is a subsidiary
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ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
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(US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%) Website www.hul.co.in Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning
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The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups.[2] The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John Stith Pemberton in Columbus‚ Georgia.[3] The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more
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was not restricted to women and‚ unknown to marketers‚ had influenced Indian man as well. However in this case‚ HUL failed to hunt the treasure first‚ and Kolkata-based Emami Industries had the far-sightedness to identify the potential. It launched a fairness cream just for men - Fair and Handsome - in 2004. The brand was endorsed by Shah Rukh Khan‚ which further fuelled growth. HUL followed suit‚ and two years later it launched HUL’s Fair and Lovely Menz Active - a line extension of its popular
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MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints‚” says Srikanth Srinivasamadhavan‚ category head‚ personal wash‚ HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925‚ the brand was extended to the toilet soap category. It was positioned as a beauty soap in India‚ and HUL has since used successful film actors
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2. Head & Shoulders 3. Chik Shampoo Industry in India Competition Model: Market Leaders | Market Challengers | Market Followers | Nichers | Clinic Plus | Head & Shoulders | Chik | Dabur‚ Others | HUL | P&G | Cavin Kare | Others | Clinic Plus- HUL Brand Target Customer: Young girls typically between 8-14 years Influencer: Mother Benefits: Strong and long hair Head & Shoulders- P&G Brand Target Customer: Both male and female between18-44 years suffering
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however‚ micro organisms‚ viruses‚ giardia and bacteria‚ excessive unwanted salts etc. These are treated well with UV Purifiers. However‚ when Water is excessively hard with high TDS Level‚ RO works more effectively. Players like Kent RO purifiers ‚HUL Pureit‚ Eureka Forbes-Aquaguard occupy the major market share and occupy more than 50 percent market share. In comparison‚ there is less penetration of UV and RO filters in Rural India and people rely on Alum and Carbon filters. TDS level of IMI
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