research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot on marble
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Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst
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MATERIAL REQUIREMENT PLANNING Introduction * MRP is a simple system of calculating arithmetically the requirements of the input materials at different points of time based on actual production plan. * MRP can also be defined as a planning and scheduling system to meet time-phased materials requirements for production operations. MRP Objectives * Reduction in Inventory Cost: By providing the right quantity of material at right time to meet master production schedule‚ MRP tries to avoid
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markets (the top-20 cities) and has a three-pronged strategy in terms of availability‚ affordability and acceptability." HUL’s market share in the Rs 1‚200 crore (Rs 12 billion) ice-cream market is 9 per cent compared with 37 per cent for Amul. While HUL has focussed on cities and impulse products such as Feast and Cornetto‚ Amul has employed a bigger portfolio and has penetrated the rural market aggressively. "Ice-cream sales are purely determined by the availability of refrigerators. We have helped
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because the category of soups was alien to Indian palate and the market for packaged food was also not also very relevant at that time. Knorr Annapurna After failing‚ HUL decided to integrate Knorr with their brand Annapurna to create Knorr Annapurna. Since foods business in India is largely unpredictable HUL came up with this decision. Apart from
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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Good day to the teacher and my fellow learners‚ my speech topic for today is on legalising euthanasia. Imagine yourself being unable to walk‚ unable to see‚ and can barely breathe let alone speak. You are in such unbearable pain that you can’t even cry. Your life was well lived all those years before but now‚ there is no way that you could function without assistance. You think and feel as if your life has no meaning. Although your family is there for your every step of the way you begin to think
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To develop a successful marketing strategy‚ it is important to identify the appropriate consumer segments. There are four steps you should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company
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[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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Through the ages‚ females have lived by society’s expectations and stereotypes. Women are faced with more physical and emotional obstacles from the early stages of their lives than males. One of the most prominent obstacles is the menstruation cycle which hits most females hard during puberty. Females go through excruciating pain on a monthly basis from 10 years old to about 50 years old. This menstrual cycle is essential for fertility - in other words‚ females go through this monthly pain so they
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