An Empirical Analysis of the Volatile Stock Behavior at the event of Dividend Announcement: Evidence from Indian Capital Market (National Stock Exchange of India) ABSTRACT This paper analyses the impact of dividend announcement on company stock returns for 25 companies listed in five different indices on National Stock Exchange (NSE) i.e. Indian Capital Market. The study has been conducted with the help of event study methodology for a window of 31 days in total. The study gives a comparative
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Your plan should address the business’ Target Market and the 4Ps. (Place‚ Product‚ Promotion‚ & Price) 2. Your plan should include some element of Market Research – whether it is primary or secondary. You should explain what data was collected‚ how it was collected‚ its analysis and any conclusions/recommendations based on it. 3. You will create an infomercial based on your plan that addresses the target market‚ 4Ps‚ and market research. In your team‚ you will present your infomercial
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different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable and variable. To price a physical product you have to demonstrate and explain its benefits in relation to customer needs‚ but to
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doubled in the last three years. Anti-aging cosmetics include products as diverse as anti-aging eye creams‚ facial creams‚ face lotions and day and night creams. Consumers pay Rs 300-6‚000 for such products from brands like Procter & Gamble‚ HUL‚Oriflame ‚Amway etc . Anti-aging products’ age defying trend: “With time‚ usage of anti-aging products has got little to do with a person’s age. Rising consumer awareness means that people in their late twenties have started buying anti-aging
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Market Size Rs. 8800 Crores Total Volume- 2.3 Million Tonnes + 98 percent Penetration in India CAGR -10 per cent Consumption Pattern Increase 55 per cent Urban (14 percent users of Washing Machine) 45 per cent Rural Major Players HUL Nirma Ghadi P&G History of Hindustan Lever Washing Powder Market IN India MARKETING objectives PRICE CHART Segmentation Surf was launched in 1959. A family brand with tough stain removal and caring image. International to Ultra
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Research proposal A Proposal Submitted to Swami Ramanand Teerth University‚ Nanded For the Degree of Doctor of Philosophy In Role of IT in Rural Marketing Under the Faculty of Commerce & Management By Miss. Trupti Kucheriya (BCA‚ MBA(Computer Management)) Under the guidance of Dr. P.N. Sagar M.Com‚ MA(Eco)‚Ph.D Vice – Principal and Research Guide‚ Dept. of Commerce Rajarshi Shahu College‚ Latur- Maharashtra Oct. 2013 1. Introduction: The topic can be broken into 3 major
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RURAL INDIA – AN EMERGING POWERHOUSE Harish Manwani - 2012 RURAL INDIA – AN EMERGING POWERHOUSE Section One: Introduction It is often said that there are two Indias – Bharat which exists in the villages and India which thrives in the urban areas. If our country has to have real progress and make its mark on the global stage‚ then these two Indias must converge. Prosperity will have to come to our villages‚ towns and cities. Rural India – An Emerging Powerhouse was the subject of the speech‚ delivered
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Supply Chain Management Arun Biswal* Abstract: Supply Chain Management (SCM) is backbone of any organizations. It is the combination of art and science that goes into improving the way a company finds the raw components it needs to make a product or service and deliver it to customers. Supply chains are difficult to put together but once they are in place‚ it looks just right. The depth of supply chain increases as organizations explore various dimensions of business. There are many options
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THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
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The Analysis and Comparison of IKEA’s ‘bricks’ and ‘clicks’ Operation by 4Ps 1. The background of IKEA IKEA has been founded by Ingvar Kamprad in 1943. After more than 60 years of vigorous development IKEA has become the world’s leading multinational company and is the world’s largest company of household goods and retail (Kling & Goteman‚ 2003). On February in 2010 IKEA has 313 large stores in 37 countries and areas in the world. The annual printing volume of IKEA catalog is up to one hundred
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