International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
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Chapter 4 Descriptive Statistics Upload the completed assignment using the file extension format Lastname_Firstname_Week3.doc. Assignment (32 points due by 11 pm October 14th) 1) The file ‘FastFood’ contains the amount that a sample of nine customers spent for lunch (in $) at a fast food restaurant. a) Compute the mean and the median. b) Compute the variance‚ standard deviation‚ range‚ and co-efficient of variation. c) Are the data skewed? If so‚ how? 2) The file ‘ChocolateChip’
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Psychonomic Bulletin & Review 2007‚ 14 (2)‚ 237-242 Improving the writing skills of college students RONALD T. KELLOGG AND BASCOM A. RAULERSON III Saint Louis University‚ St. Louis‚ Missouri Advanced writing skills are an important aspect of academic performance as well as of subsequent workrelated performance. However‚ American students rarely attain advanced scores on assessments of writing skills (National Assessment of Educational Progress‚ 2002). In order to achieve higher levels of writing
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talk about a great invention‚ Corn Flakes. There is a question for you to think. Why do Americans eat corn flakes in every morning? Because it is healthy‚ yummy and good for your body. And the inventor of this invention was John Harvey Kellogg. John Harvey Kellogg born in1806‚ died in 1881. When he died‚ he was buried in Oak Hill Cemetery‚ in Battle Creek‚ Michigan. He married Ella Ervilla Eaton in New York‚ on February 22‚ 1878. They were foster parents for kids. He was a vegetarian‚ so he thought
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Submitted by: Akansha Agarwal 19005 Aparna Giri 19012 Megha Rajeev 19034 Nirav Lalan 19040 Priyadarshini GP 19046 Rajan Luthra 19049 Rushabh Lalan 19055 Samir Prakash 19058 Submitted by: Akansha Agarwal 19005 Aparna Giri 19012 Megha Rajeev 19034 Nirav Lalan 19040 Priyadarshini GP 19046 Rajan Luthra 19049 Rushabh Lalan 19055 Samir Prakash 19058 PRODUCT MANAGEMENT PRODUCT MANAGEMENT CATEGORY: BREAKFAST CEREALS CATEGORY: BREAKFAST CEREALS Category Analysis Aggregate
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MindaNews Region 12‚ ARMM get P6.36B for 4Ps GENERAL SANTOS CITY (MindaNews/28 July) — The national government has released a total of P6.36 billion in cash grants in the last three years to beneficiaries of its flagship conditional cash transfer program in Region 12 and parts of the Autonomous Region in Muslim Mindanao (ARMM). Bai Zorahayda Taha‚ Department of Social Welfare and Development (DSWD) Region 12 director‚ said Monday such amount was released directly to 222‚366 “poorest of the
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Introduction Kellogg Company was created by Dr. John Harvey Kellogg and Will Keith Kellogg‚ his younger brother and business partner. In the late 19th Century‚ they accidentally discovered a brand new breakfast cereal. They could not imagine that they had the potential to create a multi-national‚ huge global industry that would change the eating habits of people all over the whole World. In modern day‚ Kellogg’s consumers want a cereal that is healthy and convenient for their lifestyle. Kellogg Company
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The Battle Creek Sanitarium started in 1866 as a “water-cure” or hydro-therapy unit called the Health Reform Institution. The organization began with a vision that was played out by the religious couple‚ James and Ellen Smith‚ with the support of their church. The building was a spacious two-story farm house that started with 2 patients and quickly grew into 4 building complex which held over 700 patients. After some time‚ with new management and new policies‚ the name was changed from the Health
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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fit the need? Will he recommend or criticize? • The competitors Who are they: direct or indirect‚ actual or potential What are they: size‚ market position (leader‚ challenger‚ specialist) What are their resources and positioning (4Ps) • The distributors State: concentrated or spread out Profile: generalists‚ specialists Strategies: differentiation (from others)‚ own brands The marketing diagnosis: the SWOT analysis • Opportunities & Threats:
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