method the company is bringing down its costs & developed new products. * LG’s corporate image is that of being the Digital leader of the new millennium. * Local and efficient manufacturing to reduce cost To overcome high import duties‚ LG manufactures PC monitors and refrigerators in India at its manufacturing facility at Noida‚ Delhi. LGEIL had already commissioned contract manufacturing at Mohali‚ Kolkata and Bhopal for CTVs. This has helped LGEI to reduce costs. LGEIL is implementing
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Vision (orginal avail in website) LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics‚ information‚ and telecommunications firms by 2010. Mission The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership
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impossible to predict. The LG Corp is South Korea’s second largest conglomerate that produces electronics‚ chemicals‚ and telecommunications products and operates subsidiaries like LG Electronics‚ LG Display‚ LG Telecom and LG Chem in over 80 countries. Since its founding in 1958‚ LG Electronics has led the way to an ever-more advanced digital era. Along the way‚ its constantly evolving technological expertise has lent itself to many new products and applied technologies. Pre 2008 lg electronics marketed
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and will flash its expiry date on the panel‚" LG Electronics Executive Vice President and CEO‚ Home Appliances Co‚ Moon B. Shin http://www.authorstream.com/Presentation/vikasindian001-643284-refrigerator/ Dios - capacity of about 800 liters. - luxurious refrigerators- price that lies between Rs. 80‚000 to Rs. 2‚ 50‚000 – 2006 – high end product Frost Free - capacity of about 600 liters - between Rs. 20‚000 to Rs.60‚ 000. Direct Cool - The first LG Direct cool refrigerator was put on in the year
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car->signifier- /ka:r/ physical dimension of language‚ signified- car as a thing‚ The signified is what these visible/audible aspects mean to us.) two levels of language: Langue( abstract system) and parole (actual speech) *BEHAVIOURISM(John B. Watson) Lg learning is based on a habit formation • Stimulus -> Response -> Reinforment :positive (reward) or negative (punishment) • Language is acquired through imitation creativity. Trial-and-error method (Ivan Pavlov) • Problems (among others)
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Global strategy of LG Electronics as a leading Korean company Tomikazu Hiraga Senior research Fellow NLI Research Institute Economic recovery in advanced countries including Japan is still sluggish‚ although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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LG Electronics‚ a Korea electronics company headquartered in Seoul‚ South Korea. The company was established in 1958 by GoldStar Co.‚ producing radios‚ TVs and home appliances. LG was formed by the merger of two Korean companies‚ Lucky and GoldStar‚ which the name ‘LG’ was the short form of these two companies’ first alphabet. LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. (now LG Chem) in 1947. The name Lak-Hui was then been pronounced as “Lucky” and in 1952 “Lucky”
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POSITIONING The diagram above shows that LG’s positioning depends on three relationships which are: I) The relationship between LG and the customers. II) The relationship between the customers and LG’s competitors and III) The relationship between LG and competitors Both LG and its competitors try to convince customers on why (price‚ quality‚ fit for purpose‚ track record‚ novelty‚ etc) they should buy their respective products and not the other. This persuasions and the customers experience
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