for LG Electronics to launch and promote their new watch phone into the Canadian market. B: Analyzing Case Data: * Majority of the growth in the consumer electronics industry was attributed to the portable sector of the market and to the increasing popularity of product miniaturization * Products have been driven by consumers demands to listen to music‚ watch video‚ play games‚ and communicate anywhere and anytime * Top brand manufacturers are Nokia‚ Motorola‚ Samsung‚ Sony‚ LG‚ and
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ACKNOWLEDGEMENT I wish to thank and express my gratitude to the management of LG ELECTRONICS INDIA LTD. for giving me permission and offering training facilities for my summer training & corporate exposure as an Integral part of my BBA curriculum. It is a great experience and pleasure for me to present this report on the practical training at LG products. I sincere to acknowledge my indebtedness to Mr. marketing manager ‚ for the generous
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This precall planning worksheet is worth 25 points. Your work is scored at 88% of the points available: 22 points I have typed feedback in green type. Looking ahead -- One of the most important areas of information is the table indicating the Needs gap‚ Features‚ Benefits and Advantages. When completing the ADAPT worksheets‚ you’ll Discover the needs gaps. Then‚ your presentation after ADAPT will use the features‚ benefits and advantages. Role-Play Worksheets Role-playing
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The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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www.lg.com Product Authentication program Dear Customers‚ To protect all LG customers from counterfeit and grey market products and make sure that you receive official warranty service‚ LG is now running a product authentication program. To make sure your handset is a genuine product of LG‚ ONLY one SMS containing the IMEI No. of your purchased handset will be automatically sent to LG on the date of purchase. LG will bear the cost of one SMS for the product authentication program. For promotion
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Fund (UNICEF)‚ through the Department of Social Welfare and Development (DSWD)‚ will extend financial assistance to beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) in Eastern Samar who were worst affected by super Typhoon Haiyan/Yolanda. UNICEF’s Unconditional Cash Transfer (UCT) program will benefit 5‚801 4Ps households in Eastern Samar‚ namely the municipalities of Guiuan‚ Hernani‚ Mercedes‚ Balangkayan and Salcedo. The identified beneficiaries come from vulnerable households who
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Canon Product Decisions The term "product" refers to tangible‚ physical products as well as services. Here are some examples of the product decisions to be made: • Brand name – Canon • Functionality - Digital Single-Lens-Reflex Camera • Styling – Sleek‚ Rounded & Modern Looking • Quality – Great camera; fast‚ feature-packed‚ and with excellent photo and video quality: Very Good to Excellent quality for a prosumer digital SLR • Safety – Weather Seal‚ Safety-Shift Possible‚ Environmental Parameter
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In 1938 the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea‚ selling fish‚ vegetables‚ and fruit to China. 1930-1990 In 1938‚[16] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회)‚ a small trading company with forty employees located in Su-dong (now Ingyo-dong) In 1938 the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea‚ selling fish‚ vegetables‚ and fruit
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Product For years‚ Apple was considered as a computer manufacturer that creates products aimed at individuals who are “different‚ hip and imaginative. Both Apple’s computers and the brand name itself are successfully marketed all around the world. In recent years‚ Apple diversified it product mix by introducing new line of products to keep up with the competitive consumer electronics market. The iPod‚ a portable music player was the first product range that was launched to compete in the portable
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4Ps Case Study 4Ps (Price‚ Place‚ Promotion and Product) model is a useful tool for companies to plan and implement market strategies‚ after analyzing by 4Ps model‚ companies would have a better way to plan what or who is their target market‚ what is their obstacle and what they should do. Here is the simple graph of 4Ps model. Case – McDonald’s McDonald’s is world-famous. One of the key reasons is that it has great Market strategy. How can it have such a great plan? In this part we’ll discuss
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