2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
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Trends in Ionization energy of Group 1 elements and Their Analysis 1) As we move down Group 1 (Elements are H‚ Li‚ Na‚ K‚ Rb‚ Cs‚ Fr) the general trend in first ionization energies is that they decrease as we move down the group from H to Cs. Francium is an exception. 2) As we move down Group 1‚ Ionization energies decrease because a) Distance between the Nucleus and the valence electrons increases with every new period; a new electron shell is added. This increases the atomic size which makes
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Category Daewoo Refrigerator LG Refrigerator Colour White Silver Inside Storage (Cu.Ft) 18 19.7 Type of Wheels 2 rear self leveling wheels 4 adjustable wheels Energy Star Qualified No Yes Water Filtration No Yes Price $499 $1899 EnerGuide Rating (KWH/Year) 480 430 Electricity Project The LG refrigerator uses $33.97 of electricity each year‚ while the Daewoo refrigerator uses $37.84. 1) According to my calculations
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efficient is also quite LOW. The FFC air and the FZC air circulate separately preventing the transfer of food odors‚ but the TEMPERATURE CONTROL of the compartments is rather COMPLEX. SINGLE-LOOP DUAL-EVAPORATOR IN-PARALLEL SYSTEM ( GE / Viking / LG ( patent) / ) ONE COMPRESSOR + TWO PARALLEL EVAPORATORS + CYCLING VALVE + ONE CONDENSER The FFC evaporation temperature is higher than the FZC evaporation temperature. This provides a higher efficiency‚ but the REFRIGERANT CHARGE can NOT be
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MOTOROLA BUSINESS STRATEGY There are several strategy that Motorola use to gain competitive advantage to enter the market and widening their market opportunity to attract more customer to use their product. 1. Forward Integration strategies Motorola also now has their own website to give various information related to product and services that their offer. Through the creation of the website are causing an e-commerce activity between user and the retailer. The Motorola website also can be choose
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By: Stone‚ Brad; Williams‚ Elisa. Newsweek‚ 11/17/2003‚ Vol. 142 Issue 20‚ pE22-E25‚ 3p‚ 2 Color Photographs‚ 2 Diagrams; Reading Level (Lexile) By: Kintisch‚ Eli. Discover‚ Jan2007‚ Vol. 28 Issue 1‚ p20-23‚ 4p; Reading Level (Lexile) Congressional Digest‚ Sep2008‚ Vol. 87 Issue 7‚ p196-224‚ 4p By: Khermouch‚ Gerry. Architectural Record‚ May2004‚ Vol. 192 Issue 5‚ p169-176‚ 6p‚ 4 Color Photographs‚ 1 Diagram; Reading Level (Lexile By: Dresselhaus‚ M.S.; Thomas‚ I.L.. Nature‚ 11/15/2001‚ Vol. 414 Issue
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Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
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Estimate est. est. est. est. est. est. est. est. est. est. est. est. est. est. est. Rank Type 2011 Cat 1 HC 2 HC 3 MM 4 MM 5 HC 6 P 7 F 8 LBM 9 HW 10 MM 11 LBM 12 HW 13 HC 14 LBM 15 LBM 16 HDF 17 LBM 18 HW 19 LBM 20 HDF 21 LBM 22 F 23 LBM 24 F 25 LBM 26 F 27 LBM 28 P 29 LBM 30 LBM 31 HW 32 LBM 33 LBM 34 LBM 35 P 36 F 37 LBM 38 P 39 LBM 40 LBM Home Depot Lowe’s Companies Walmart Sears Holdings Menards Sherwin-Williams (paint stores) Tractor Supply ProBuild Holdings Harbor Freight
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opportunity to work for LG electronics as a salesman. Though I hated a job at the time it led to major personality changes. Over the years I have worked with my family‚ in television production‚ managed eateries and discotheques‚ been employed to raise funds for REITs and complex investment plans‚ designed textbooks and lastly as a treasury consultant. Though I enjoyed all my roles and each was fulfilling in its own way I was most at home while selling electronics as a salesman with LG and later while
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This paper discusses the evolution of flat-panel display (FPD) technology over time and a forecast of the future of this technology. Discussion of its application is restricted to television and computer monitors only. Hereafter‚ any reference to ‘the market for FPD’ involves these applications only. I. Description and Evolution of screen technology The traditional cathode ray tube (CRT)‚ had been a dominant design for a long time; however‚ in the last six years a shift in consumer preference
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