Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a result of
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Clarence Powell Liberty University MMGP Background Information BUSI520 – Group 3 November 4‚ 2012 Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are‚ product place‚ promotion and price; while also examining and understanding the new 4P’s on which we have today: -people‚ processes‚ programs‚ and performance – while determining which is more effective for future business and long term success for the company. We
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CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication‚ The Fortune at the Bottom of the Pyramid‚ suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates‚ these “aspirational poor‚” who make up three-fourths of the world’s population‚ represent $14 trillion in purchasing power‚ more than Germany‚ the United Kingdom‚ Italy‚ France‚ and Japan put together. Demographically
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Fridge Case Study Prepared by Lamia Azab 27.11.2014 1 Index:Micro-Fridge Industry:Market Overview: Industry & Product Situation Analysis: SWOT Analysis TOWS Matrix 4Cs of Marketing Strategy : Company Customers Competition Collaborators 4Ps of Marketing Strategy : Product Price Place Promotion Marketing Plan: Vision and Mission Marketing Calendar Sales Plan: Budget & Sales plan Overall evaluation Recommendations 2 About the product/industry: Industry: The Micro-Fridge is
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Throughout the novel Life of Pi the author Yann Martel uses the colour orange to symbolize the major themes of both‚ hope and survival. Reference to the colour orange is made in the description of both the zoo animals that are apart of Pi’s world and the inert objects that are used by Pi in his struggle to survive. It is no coincidence that the colour orange was chosen‚ this essay will outline some of these examples and how they relate to the themes of hope and survival. Firstly‚ Yann Martel uses
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Maslow’s Hierarchy is a pyramid that is divided into five sequential sections that reflect the needs of human beings ascending from bottom to top in this order: physiological needs‚ safety needs‚ social needs‚ esteem needs‚ and self-actualization. In Life of Pi by Yann Martel‚ the different needs of Maslow’s hierarchy are embodied in the protagonist‚ Pi’s survival. After the ship he was travelling on sinks in the Pacific Ocean‚ Pi finds himself on a lifeboat with limited supplies and only a Bengal
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vaccines C. Validates/verifies compliance of the Pantawid Pamilyang Pilipino Program beneficiaries to the conditionalities of Pantawid Pamilyang Pilipino Program * Providing written documentation of 4Ps member compliance using the Planong Pangkalusugan Form * Creating awareness/motivating the 4Ps beneficiaries to submit themselves for the next schedule of follow up check up D. Managing the new lists of households with National Household Targeting System ID * Mobilization of Community Health
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
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the right 4Ps is needed‚ The price of Wii is very reasonable‚ promotions comes along with different stores all around the world and the new generation of Wii will be in compete with other products like Xbox one and Ps4.Nintendo is employing the right marketing mix strategies. 4. Wii can develop new upgrades‚ technology that no other competitors have yet to bring out to the gamers‚ maybe a goggle where you can wear it and you feel like you’re in the game. Wii can also focus on the 4Ps‚ firstly
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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