Contents * Executive summery * Company Analysis * Customer Analysis * Competitor Analysis * SWOT analysis * Pest analysis * Market segmentation * Selected marketing strategy (4Ps) * Short and long projection * Conclusion Executive summery Cadbury India is a food product company with interests in chocolate confectionery‚ milk food drinks‚ snacks‚ and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some
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NPV = 0 = -60‚000 + (NI + Dep)(2.2832) + 20‚000(0.6575) NPV = 0 = -60‚000 + [(S – VC – FC - Dep)(1 – T) + Dep](2.2832) + 13‚150.32 46‚849.68 = [(4P – 4(10‚000) – 12‚000 – 13‚333.33)(1 - .34) + 13‚333.33](2.2832) 20‚519.31 = (4P – 65‚333.33)(0.66) + 13‚333.33 7‚185.98 = (4P – 65‚333.33)(0.66) 10‚887.85 = 4P – 65‚333.33 76‚221.18 = 4P 19‚055.21 = P
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fall into two segments- • Economic/ General Segment: Lux‚ Meril‚ Keya‚ Tibbet‚ Cosco‚ Aromatic. • Premium segment: Dove‚ Sandalina‚ Imperial Leather‚ Palmolive‚ Camay‚ Cinthol‚ Fa. There are some other brands in the industry like Lifebuoy‚ Detol‚ Savlon‚ who particularly claim themselves as anti-bacterial body soaps. So far‚ all the beauty soaps existing till date have promised several attributes like- - Cleansing - Fairness - Soft skin - Refreshing
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Competition Name Column1 Last Price Column2 Column3 Sales (Rs. cr.) HUL Godrej Consumer Dabur India Colgate Marico Godrej Ind Gillette India P and G Emami Bajaj Corp Jyothy Labs Amar Remedies JHS Svendgaard GKB Ophthalmics Market Cap. 1‚08‚829.37 638.05 Column5 Turnover 503.4 Column4 Net Profit Total Assets 22‚116.37 2‚691.40 3‚512.93 21‚714.50 2‚980.08 604.39 2‚761.43 119.25 20‚782.64 3‚759.33 463.24 1
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marketing‚ which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. These theories are put together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The qualitative research strategy
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care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company has over 16‚000 employees and has an annual turnover of around
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OF THE PANTAWID PAMILYANG PILIPINO PROGRAM OF BRGY. BALATAS‚ NAGA CITY”. (An Undergraduate Thesis in Partial fulfillment of the requirements for the degree of Bachelor of Arts in Development Communication. Adviser: Karlos Jerome N. Llorin‚ MDC The 4Ps is a human development program and the poverty reduction strategy of the national government that provides CCT grants to extremely poor families in order to improve their health‚ nutrition and education especially the children aged 0- 14. The said program
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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loaf‚ 150 g | | | | | | Gusto | | | | | | Rica‚ 190 g | | | | | | Holiday | 10.75 | 10.75 | 10.90 | 10.90 | 10.90 | Toilet Soap‚ 90 g | | | | | | Palmolive | 12.95 | 12.95 | 12.95 | 12.95 | 12.95 | Lifebuoy | 9.05 | 9.05 | 9.05 | 9.70 | 9.70 | Safeguard | 14.60 | 14.60 | 14.60 | 14.60 | 14.60 | Patis‚ 320 ml | | | | | | Silver swan | | | | | | Regina | | | | | | Rufina‚ 350 ml | 9.70 | 9.70 | 9.70 | 9.70 | 9.70
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starting a new manufacturing plant in the Uttaranchal. They also in process of introducing a new talcum powder with Ayurvedic ingredient. The total market share of Medimix is the 3.5% of the 5000 crore and 4.6 lakh tonne soap market in india. LUX‚ LIFEBUOY‚ NIRMA‚ BREEZE and GODREJ are the top five brand and commanding a 51 % market share in India. Medimix has good market share in South and West India as compare to North and East India. Medimix aims to achieve 250 crore turnover in next financial year
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