Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality‚ on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious‚ independent young woman who wants to dress well and pay less. Today‚ VERO MODA has more than 1‚000 stores in
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Company and Product Background McDonald’s is one of the best known brands worldwide. McDonald’s first made its way to Malaysia in December 1980 when McDonald’s Corporation of USA issued the exclusive license to GOLDEN ARCHES RESTAURANTS SDN BHD or commonly known as McDonald’s Malaysia to operate McDonald’s restaurants in Malaysia. The entry of McDonald’s into Malaysia is through a Joint Venture agreement with Golden Arches Restaurants Sdn Bhd. McDonald’s Corporation of USA holds 49% equity. The
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1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
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Xiaomi 4p Product * Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British
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NEROLI PORTOFINO PRIVATE BLEND FRAGRANCE 1 Table of Contents Product Details............................................................................................................................3 Core Product...............................................................................................................................3 Actual Product.............................................................................................................................3 Augmented
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Table of Contents 1. Introduction 02 2. Applying the Marketing Mix …….04 2.1 Product………..…………………………………………………………………...…………..05 2.2 Place ……….………………………………………………………………………………….06 2.3 Price …………………………………………………………………………………………..08 2.4 Promotion …………………………………………………………………………………….09 3. Conclusion 12 4. References ……………………………………………………………………….13 1. Introduction Since the discovery of Tea in 2737 B.C in China‚ and after the Europeans learnt about tea in 1589‚ drinking
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INTRODUCTION The aim of this essay is to critically analyze the marketing mix of a selected company that operates in a specific country‚ which in this case is Absolut Vodka in the United States of America. Absolut Vodka is a Swedish brand of vodka‚ produced in the southern part of Sweden. Building on a four century tradition of producing vodka‚ Absolut was created in 1877 and was introduced as its current name in 1879 by the entrepreneur Lars Olsson Smith. The leading brands of alcoholic spirits
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University Menen Adefris | [Banana chips project proposal] | Contents 1.INTRODUCTION3 2.Production 3 2.1Production steps of Banana Chips3 3.Market Potential3 3.1Demand and Supply3 3.2Sales Location3 4.Costing the Business4 4.1Equipment cost 4 4.2Staff Cost4 4.3Raw Material cost5 4.4License or Registration Cost5 4.5Operating Cost5 4.6Startup Costs6 5.Costing and Pricing7 5.1 Costing7 5.2Selling Price7 6.Profitability7 7.Financing the Business9 Banana Chips INTRODUCTIONChips are the most popular
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People Business at Finagle a Bagel Finagle a Bagel is a bagel manufacturer‚ bakery and retail cafe. The company was founded in June of ’82‚ selling cheesecakes. It was founded at Quincy Market‚ or Faneuil Hall Marketplace‚ which is a tourist attraction in Boston. And it was founded by an individual named Larry Smith‚ his brother and some other assorted family members. We have 17 retail stores in the city of Boston and the surrounding suburbs and a wholesale business that delivers bagels
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