Module Title: Principles of Marketing Student name: Ho Sze Ki Individual Assignment Product: Saint Honore Cake Shop Limited produces ``Double Yolk White Lotus Seed Paste Moon cakes’’ target the gift giving market as their main market. As it is a tradional food‚ the buyer choose to buy Double Yolk White Lotus Seed Paste Moon cakes for the old generation people. Saint Honore use the aluminium box to pack the moon cake can help damp proof and lightweight. Another mooncake’s factories
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1. Brief background Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany. It is the holding company for the Adidas Group‚ which consists of the Reebok sportswear company. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and
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cigarette butts layed out in a white background in the style of its logo‚ which includes their motto “impossible is nothing”. As one of the largest suppliers of athletic gear‚ Adidas looks to not only promote greater advantages in sports recreation‚ but also in good health. The communicator in the ad is the company Adidas‚ the primary audience would be smokers out there‚ but this message also applies to all athletes and athletic individuals. The message and purpose of the ad includes the fact that
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1. How can a global company operating in many different countries effectively manage exchange rates? What happened with Adidas in 2014? Companies operating globally‚ must deal with supply chain partners who trade in different currency units faces the volatility of currency exchange rate fluctuations forcing many to implement policies to mitigate their financial losses. It would be idealistic to expect when operating on a global scale‚ that devaluation of currencies would correlate with falling prices
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Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. Supply chain management is the integration of business management from end user through original suppliers that supply products‚ service and information that adds value to the customer
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Application and Analysis Evaluation Planning effective marketing strategies for a target audience An adidas case study Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. Adidas used innovative marketing strategies in its sponsorship deal with the London
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and the marketing mix of
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Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality
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