EXPLORATORY RESEARCH Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems‚ but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation‚ but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually‚ exploratory research is conducted with the expectation that subsequent research
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UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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because it put together this competences and commitments and focus on what really counts: satisfy the needs of customers. When companies put together core competences‚ drive and commitment and mkt planning are what we call marketing orienteted companies. Let’s define what Marketing orientation means. a business achieves success by organising itself to meet the needs of target consumers more effectively than its competitors. So important keys are success‚ organisation‚ customer’s need and competition
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Poland - a developing market A Cadbury Schweppes case study Page 1: Poland a developing market Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there was a number of significant developments taking place there. The Central and Eastern European countries can be divided into two groups: those which fell originally within the Soviet Union‚ and others.The key difference is that the countries within the latter group
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Unit 401 Marketing Assignment Lecturer: William Jones Submission Date: 21.01.2014 Student Name: Rani Fawzi Ayyad Student ID: 871148 Executive Summary Qantas is one of the oldest airlines in the travel industry established 1920 (Qantas.com.au‚ 2014) In this report we shall discover the main problems which are faced by the airline in terms of marketing and in competing with other airlines in the airline industry. This assignment will highlight the various micro and macro environmental
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The History of Marketing Aims: * The origins and development of the marketing concept * Definitions of marketing and marketing orientation * The role of marketing in adding value to the firm * Marketing: “Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large.” American Marketing Association‚ 2007 * * History: * The Three
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The 7P’s of marketing: Successful marketing depends upon addressing a number of key issues. These include: what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer; and how it is going to tell its customers about its products and services. Traditionally‚ these considerations were known as the 4Ps — Product‚ Price‚ Place and Promotion. As marketing became a more sophisticated discipline‚ a fifth ‘P’ was added — People
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with the greatest selection in prams‚ car seats‚ cots‚ nursery furniture‚ high chairs‚ change tables‚ portable cots‚ home safety‚ toys‚ feeding‚ monitors‚ baby wear‚ nappies and much more! 3. Examine vision or mission statement. a. Discuss marketing implications of the vision or mission statement (1/2 page) Mission‚ Vision‚ and Values Mission statement: Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop Vision: We also offer a variety of services including gift
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Introduction Established in 1985‚ nichii (formerly known as Nichii Fashion City Sdn Bhd) traces its humble beginnings back to three boutiques located within Kuala Lumpur‚ the capital city of Malaysia. Since then‚ nichii has grown to become one of the major trendsetters and leads in exemplify Malaysian fast and purse-friendly fashion with its labels now sold at a over 30 outlets in Malaysia‚ Singapore and Saudi Arabia. The re-brand of the label‚ which is known as nichii‚ was established in 2005
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Store Image Chapter 13 Store Layout and Design Store Image is the overall perception the consumer has of the store’s environment. Elements That Compose the Store Environment Objectives of the Store Environment Tasks to create desired store image and increase productivity: 1. Get customers into the store (market image). 2. Convert them into customers buying merchandise once inside the store (space productivity). 3. Do this in the most efficient manner possible. Store Planning 1. Allocating
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