Contents 1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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Associate Program Material Appendix G Ethical Actions Worksheet Write a 100- to 150-word response to each of the following questions: • Was there anything in either the University of Phoenix Student Code of Conduct or the Student Code of Academic Integrity that surprised you? If so‚ what was it? Why were you surprised? If not‚ why not? There is nothing that surprised me in the University Of Phoenix Code Of Conduct or the Student Code of Academic integrity. I am accustomed to having
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Jordan Stone IB Math SL Mrs. Wicks G-Force Math Portfolio Introduction: This portfolio will investigate how to create an equation that has a line of best fit for a given set of data. The points given will be plotted to see if there is a recognizable regression formed. In order to find the right regression equation‚ different regression equations will be tested with the data points provided. The process of finding the right equation and the testing of points will be provided. Each set of
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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P&G Japan SK-II Case Study Up to 1984‚ P&G’s Japanese operation was a failure due to the following reasons: 1. P&G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing a
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion
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G-Shock is a brand of watches manufactured by Casio‚ known for its resistance to shocks (e.g. hard knocks and strong vibrations). They were‚ and continue to be‚ designed primarily for sports‚ military‚ and outdoor adventure oriented activity; for example‚ practically all G-Shocks have some kind of stopwatch feature‚ countdown timer‚ light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth. The first G-Shock was the DW-5000C
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