| 6 | Coca-Cola Mission Statement | 7 | Indian Soft Drink Industry | 9 | Coca-Cola Worldwide (Background) | 12 | Coke in India | 15 | Marketing Mix | 20 | Marketing Mix of Coke | 22 | Comparing the Marketing Strategies of Coke with Pepsi | 36 | Strategies for Gaining Market Share | 43 | Findings of Published or Secondary Data | 49 | Recommendation | 60 | Conclusion | 61 | Bibliography | 63 | Curriculum Vitae | | EXECUTIVE SUMMARY The soft drink industry has been
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References: Bulhan‚ S. (2005‚ March 3). Cadbury 4P ’s . Retrieved January 12‚ 2011‚ from OPPapers: www.OPPapers.comFast Food Industry Profile: Global. Fast Food Industry Profile: Global‚ 1. http://search.ebscohost.com Constantinides‚ E. E. (2006). The Marketing Mix Revisited: Towards the 21st Century
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Implications for integration‚ collaboration‚ licensing and public policy. Research policy‚ 15(6)‚ 285-305. Tucker‚ W. T. (1964). The development of brand loyalty. Journal of Marketing Research‚ 32-35. Van Waterschoot‚ W.‚ & Van den Bulte‚ C. (1992). The 4P classification of the marketing mix revisited. The Journal of Marketing‚ 83-93. Weinstein‚ A. (2004). Handbook of market segmentation. New York: Haworth Press.
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also had plans to launch its products in Western countries. Would the product receive the same response abroad as it had in India? Issues: Marketing strategy Marketing communication Branding Advertising Introduction: In 1999‚ PepsiCo’s (Pepsi) snack food division‚ Frito-Lay ‚ launched its product Kurkure in the Indian salted snack market. The snack proved to be an instant success. By the early 2000s‚ Frito-Lay had become a major player in the Indian salted snack market with a market share
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Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps. There are two main types of market research - quantitative research involving collecting a lot of information by using techniques such as questionnaires and other forms of survey.
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com/doc/34871408/4Ps-Analysis-of-Pepsi-and-Cocacola Spencer‚ R (2011)‚ Product Life Cycle for Coca Cola Company‚ Retrieved March 29‚ 2013 from: http://www.tomspencer.com.au/2009/01/25/product-life-cycle-model/ Shriom‚ F (2009)‚ Coca Cola Product Life Cycle‚ Retrieved March 29‚ 2013 from: http://www.studymode.com/essays/Coca-Cola-Product-Life-Cycle-231076.html Sandeep‚ K (2003)‚ Marketing Analysis for Coca Cola Company‚ Retrieved March 29‚ 2013 from: http://www.scribd.com/doc/34871408/4Ps-Analysis-of-Pepsi-and-Cocacola
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McDonald’s Chicken Burger MARKETING PLAN Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Executive Summary This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary‚ goals and the strategies that used to achieve those goals are shortly described. McDonald’s main goal is to ensure Quality service‚ Cleanliness and Value (QSC&V) for each & every
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to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives. On the other hand services have some distinctive features i.e. Intangibility‚ heterogeneity‚ indivisibility and expiry. So in order to eliminate the differences between services and physical products‚ Booms and Bitner(1981) suggested the extension of the 4Ps and places 3 further
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Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should
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The marketing elements center around four distinct functions‚ sometimes called the Four Ps: product‚ place‚ price‚ and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy‚ and any one of these Ps enhanced‚ deducted‚ or changed in some degree in order to create the strategy‚ this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product
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