-Journal of Arts‚ Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja‚ Associate Professor‚ Head of Department‚ School of Business‚ Faculty of Business & Applied Arts‚ Lovely Professional University‚ Phagwara‚ Punjab‚ India Neeraj Gupta‚ Lecturer‚ School of Business‚ Faculty of Business & Applied Arts‚ Lovely Professional University‚ Phagwara‚ Punjab‚ India. Rajan Girdhar‚ Research Fellow‚ Faculty of Business & applied
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PART A (ESSAY FORMAT) 1. Jazeera Airways‚ as Parent Company‚ has two subsidiaries which are “Al Sahaab Aircraft Leasing Company W.L.L.” as an intermediate Parent Company‚ and “Al Sahaab Aviation LLC” as Subsidiary of Intermediate Parent Company. Jazeera Airways with the two subsidiaries companies together are called “Jazeera Group”. The group is operating its services in the field of air transportation and commercial passenger services under a license from the Directorate General of Civil Aviation
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A study of the boutique and its marketing technique 1、 Main body of the assignment: This paper discuss as a marketing consultant how can I task to do the following question. The case study show Ms Jacqueline Perci Koh is the owner of a medium size boutique in downtown Orchard Road.The boutique was setup by her mother ‚Mrs Mary Koh‚who lived in UK for many years.Jacqueline was born in UK and at the age of 15‚the family moved to Singapore.She worked very hard and rose quickly to become the Senior
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7P’s Analysis of Burger king Product - It must provide value to a customer but does not have to be tangible at the same time. Basically‚ it involves introducing new products or improvising the existing products. Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts‚ offers and the like. Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels‚
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The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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(2001a). “From the Pentagon: a new identity framework”. Colvin‚ G. (2007). "Steve Jobs ’ Bad Bet". Fortune. Retrieved on 28th March 2013. Hatch‚ M. J. and Schultz‚ M. (2003). "Bringing the corporation into corporate branding"‚ European Journal of Marketing‚ 37 (7/8)‚ pp.1041 - 1064 Herbig‚ P. and Milewicz‚ J. (1995) "The relationship of reputation and credibility to brand success" Knapp‚ P. M.‚ Evans‚ J. and Cullen‚ C. D. (2001). Designing Corporate Identity: graphic design as a business strategy Markoff
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February 2014) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany Guatemala Honduras India Indonesia Korea Kuwait Lebanon Malaysia New Zealand Oman Pakistan Panama Peru Philippines Puerto Rico Qatar Russia Saudi Arabia Singapore Spain Thailand United Arab Emirates United Kingdom United States Vietnam U.S. Alabama Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Illinois Indiana Iowa Kansas Kentucky
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Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………...…………………………………….Page 12 & 13 - Place………………………...……………………………………………………….Page 14 & 15
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Citation: Olympic Airways v. Rubina Husain Supreme Court of the United States‚ 2004 470 U. S.‚ at 406 470 U. S.‚ at 404 Summarize: In December 1997‚ Dr. Abid Hanson and his wife‚ Rubina Husain (hereinafter respondent)‚ traveled with their children and another family from San Francisco to Athens and Cairo for a family vacation. During a stopover in New York‚ Dr. Hanson learned for the first time that petitioner allowed its passengers to smoke on international flights. Because
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