Assurance of Learning Exercise 4A Adidas’ Income Statement for 2009 Currency in Millions of Euros | : | | Dec 31 2009 EUR | | | | Revenues | | 10‚381.0 | | | | TOTAL REVENUES | | 10‚381.0 | | | | Cost of Goods Sold | | 5‚669.0 | | | | GROSS PROFIT | | 4‚712.0 | | | | Selling General & Admin Expenses‚ Total | | 1‚376.0 | | | | Other Operating Expenses | | 2‚796.0 | | | | OTHER OPERATING EXPENSES‚ TOTAL | | 4‚172.0 | | | | OPERATING INCOME |
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(16% of global footwear market). 10. Major sponsor for a number of global sporting events. 11. Purchasing of Reebok. SWOT Analysis W (Weaknesses) 1. High prices in some products. 2. Online customer service not "helpful" or easy to find. 3. High cost due to the small order quantity. 4. Competition from Nike. 5. Loss of trust. 6. Love the brand more than the products. 7. Not utilizing Reebok. SWOT Analysis O (Opportunities) 1. Entering the Asian market‚ China is the fastest growing economy
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stud nolan International Management: Text and Cases (Simplified Chinese edition) International Management: Text and Cases is intended as an international international management book‚ but with a Chinese audience in mind. It is based on an earlier book by Beamish‚ Morrison and Rosenzweig‚ which‚ in it?s three editions was used in over 200 universities and colleges in over 20 countries. (The 4th edition is now available.) Although the book focuses on issues of international management common
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PROMOTION! NIKE Nike is the world’s #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue‚ the company established itself as one of the world’s most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac‚ the Nike "swoosh" logo came to symbolize not just sports culture‚ but street culture‚ as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-oriented
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-Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign exchange rates will result in loss of actual profits As mentioned on their website
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Expand and innovate their product lines b. Increase market share and increase loyal customers II. Statement of the Problem * Operational issues such as high labor cost‚ high inventory and longer lead times. * Acquisition of Reebok (third largest)by Adidas (second largest) * New Balance don’t use athletes to advertise their products III. SWOT * Strengths c. Strong brand name and quality product. d. Loyal customers e. The company’s
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Adidas Marketing Plan Adidas is the number two sporting goods maker in the world‚ second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas‚ Reebok‚ newly acquired in 2006‚ and TaylorMade‚ well known on the Pro Am Golf Tour. (Adidas Group Annual Report‚ 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent
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COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has not been
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* Purchasing of Reebok * Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil. * Famous sports stars advertising products – Adidas has a series of football superstars who wear and advertise their products‚ including David Beckham‚ Zinedine Zidane‚ Stephen Gerrard etc. Weaknesses * High prices in some products * Online customer service not "helpful" or easy to find * Not utilizing Reebok * Stiff competition
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“Design of 400/220kV Sub-station” S.M. MUJUMDAR 27th April 2005 Mumbai General Manager (sub-station Engineering) Jyoti Structures Ltd.‚ Agenda Overview of 400kV sub-station Design Process Design considerations Question / Answer Imp. considerations in substation design Safety of personnel and equipment Reliability and Security Adherence to Statutory obligations – I.E. rules‚ Environmental aspects Electrical design considerations
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