Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang‚ Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang‚ Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3. Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter ’s 5 forces 3.3. Competitors 3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis
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Computer Comparison When most people think of computers‚ they do not visualize the components inside that make up the computer system. Most state-of-the-art systems have the same components as a personal computer to meet the user’s needs. Although state-of-the-art computers offer more memory and storage capabilities‚ my personal computer offers some of the same components but is less expensive. I purchased my Toshiba Satellite Notebook for school‚ therefore it is rather new. My
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Report for the Project Steering Committee with full details of the Netbook Project Author: Steffan Sooknanan Date: 21st November 2012 Authorization: Senior Management Distribution: Senior Management‚ Sales Executives‚ Employees Page 1 of 87 Table of Contents List of Tables and Illustrations ................................................................................................................. 4 Terms of Reference ................................................................
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Description of the selected organisation (Sony Corp. History and introduction) Sony Corporation is engaged in the development‚ design‚ manufacture‚ and sale of electronic equipment and devices‚ as well as game consoles and software. It is also engaged in the production and distribution of motion picture‚ home entertainment‚ television products‚ and recorded music. Further‚ Sony is also engaged in the financial services businesses‚ including insurance operations through their Japanese insurance
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by famous university worldwide are some benefits of this. Overall‚ it seems to me that going online is advantageous in many ways. 2. A famous company You’ve probably heard of VAIO notebooks and ultrabooks‚ Walkman MP3 players‚ Cyber-shot digital cameras‚ PlayStation or Bravia TVs. Yes‚ I’m talking about Sony Corporation‚ a famous Japanese firm based right at the heart of Tokyo. Primarily focused on Electronics‚ Game‚ Entertainment and Financial Services‚ the company is one of the leading
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SONY CORPORATION GRIFFIN CONSULTING GROUP Hao Tang Rahul Misra Ellie Shanholt April 2012 CONTENTS Executive Summary ..................................................................................................................... 3 Company Overview and History .............................................................................................. 4 Financial Analysis ...........................................................................................................
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Turnover of Mirrorless Cameras (ILC) in Hong Kong at Sony Corporation of Hong Kong Limited Introduction Client Requirement Mirrorless cameras (ILC) were first introduced in the market in 2008 and Sony follows the trend then launched NEX series mirrorless cameras in May 2010. There are rapid growths in the demand of mirrorless cameras and it is believed that it will be the main products focus in the digital imaging industry. In view of this‚ Sony wants to gains as much as market share in the mirrorless
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have specifically chosen the laptop industry‚ to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used‚ in order to satisfy them. There are 6 major players in this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung‚ LG‚ Wipro. Below a graph can be seen with the Market share of some of the major players in the industry. Market share of Major players in the laptop
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CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders‚ total 9‚500‚ gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai‚ 51 years old new CEO‚ first asked the outgoing American
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Lecturer name: - AHMAD MUZAMMIR BIN MUHAMMAD Submission Date: - 26th of October 2010 Word Count: - 2007 words Executive Summary This assignment is targeted to represent my career which is executive manager and it elaborates my proposed product to SONY Company which is a product that will help people to make their life easy and full of entertainment. I name this device MSG that is short form of ‘Magic Sunglasses’. MSG is combination of seven products in one which are normal sunglasses‚ memory card
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