conceptual framework for sustainable supply chain management”‚ ’‚ Journal of Cleaner Production‚ vol. 16‚ no. 15‚ pp. 699-710. Sony Global (2012) Reducing the Environmental Impact of Logistics:Reducing the Environmental Impact of Logistics through Improvement of Package Design‚ [Online]‚ Available: sony.net/SonyInfo/csr_report/environment/logistics/index3.html [2 April 2013]. Sony Global B (2012) Promoting Modal Shift‚ [Online]‚ Available: sony.net/SonyInfo/csr_report/environment/logistics/index5.html
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MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………. 2 2. SURVEY RESEARCH ……………………………………. Research Objectives Contact Method Sampling Plan and Survey Questions 2–3 3. CUSTOMER ……………………………………………. Demographic Factors Psychographic Factors Behavioural Factors
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City University of Hong Kong – Part Time MBA 20th December 2014 FB5601 – Principles of Marketing By Name Lo Man Kin KU Kai Chi Cypress Wong Wong Chi Wing Fok Cheung Kong Student ID (54007922) (53837305) (53822513) (53974350) (53977049) FB5601 – Principles of Marketing City University of Hong Kong TABLE OF CONTENTS Company Profile................................................................................................................................................. 2 Main Competitors
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to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives. On the other hand services have some distinctive features i.e. Intangibility‚ heterogeneity‚ indivisibility and expiry. So in order to eliminate the differences between services and physical products‚ Booms and Bitner(1981) suggested the extension of the 4Ps and places 3 further
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Running head: COMPUTER RECYCLING Computer Recycling June 29‚ 2009 Computer Recycling Over the years‚ tons of electronics equipment with hazardous materials have been thrown away with standard garbage. Over time‚ these materials leak out of the electronics causing damage to the environment. In order to try and reduce the threat‚ many local‚ state and federal governments are enacting legislation that requires proper disposal of old electronics. Most computer equipment becomes outdated anywhere
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Journal of International Business and Law Volume 1 | Issue 1 Article 8 1-1-2002 Sony Computer Entertainment‚ Case Study Ayse Erguner Follow this and additional works at: http://scholarlycommons.law.hofstra.edu/jibl Recommended Citation Erguner‚ Ayse (2002) "Sony Computer Entertainment‚ Case Study‚" Journal of International Business and Law: Vol. 1: Iss. 1‚ Article 8. Available at: http://scholarlycommons.law.hofstra.edu/jibl/vol1/iss1/8 This Business Note is brought to you for free
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Mission | 7 | 3.4 | Sustainability strategy | 8 | 3.4.1 | Sharp | 8 | 3.4.2 | Panasonic | 8 | 3.4.3 | Toshiba | 8 | 3.4.4 | Sony | 8 | 3.4.5 | Philips | 9 | 3.4.6 | Conclusion sustainability strategy | 9 | 3.5 | Objectives & Strategies TV segment | 9 | 3.5.1 | Sharp | 9 | 3.5.2 | Panasonic | 10 | 3.5.3 | Toshiba | 10 | 3.5.4 | Sony | 10 | 3.5.5 | Philips | 10 | 3.5.6 | Conclusion objectives &strategies | 10 | 3.6 | Ansoff Matrix | 11 | 3.6.1 | Market
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------------------------------------------------- innovation and entrepreneurship BU035 LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA STUDENT NUMBER: 004MKT412 LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA STUDENT NUMBER: 004MKT412 GOOGLE COMPANY Table of Contents Introduction 2 Executive Summary 2 Enterprise innovation-products and services 2 Innovation from entrepreneur network 3 Innovation from Management team‚ marketing and operation 4 Innovation from company’s culture
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Regina‚ S4S 0A2‚ Canada E-mail: jtyao@cs.uregina.ca Abstract: There is an increasing attention for studying marketing mixes for electronic products and services. It has suggested in the literature that none of established marketing models‚ including 4P‚ 4C and 4S‚ is appropriate for digital products in digital marketspace. In order to evaluate suitability of marketing mixes for digital products‚ three criteria are suggested in considering great differences in product properties‚ transaction space
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a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives
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