Nowadays‚ Creative industry is growing rapidly due to easier ways to connect to the media. Due to higher number of competitors‚ each company have to make their company outstanding and attractive. Therefore‚ 4P is now involving in Creative industry in order to develop potential. 4Ps is created by E. Jerome in 1960s and still spreading and taught throughout the world. It a combination of controllable categories which are product‚ price‚ place and promotion (Marketing Mix‚ 2015). Firstly‚ product is
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As an increasing diversity of new media and the complexity of marketing circumstances‚ marketing mix management‚ which has been defined as 4Ps by Neil Borden in 1953‚ regarding product‚ price‚ place and promotion‚ is too simple to meet the demand of today’s marketing place. While‚ the model of 4Ps marketing mix has been introduced to marketing coursebooks widely. Furthermore‚ it also has been used as a basic framework to teach marketers to think in a fixed way instead of doing more researches during
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The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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SUBWAY IS HEALTHIER ALTERNATIVE OF FAST FOOD Health is wealth. It is always interesting to find out that‚ which of the products or brands is more superior to another. We try to compare almost everything from major household to this of use in daily life. Here we are discussing about one of the most controversial yet popular topic engulfing major giant in the worldwide fast food chain restaurant. So which one is better? Which one is healthier? Which one offer less calories? Which one will help you
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Resources: 1. The Workforce Strengths – Subway restaurants operate out of over 36‚000 locations in 99 different countries. Subway is an equal opportunity employer‚ where every employee can be assured that they will be treated with respect and not be discriminated or harassed for any reason. They continuously provide employees with training and encouragement through teamwork‚ against shared goals and benchmarks and to be accountable for their actions. Weaknesses – Many subway employees are younger generations
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analysis of Subway Sandwich Introduction: In the summer of 1965‚ Subway began its humble start in the quick service restaurant industry (QSR) in Bridgeport Conn. Fred Deluca was a young man looking for a way to pay for school‚ and Dr. Peter Buck was a man willing to write a one thousand dollar check that started the original Subway Sandwich shop. Today that one-thousand dollar investment is worth 5.7 billion worldwide sales‚ and over 21‚000 shops‚ in 75 countries‚ which makes Subway the largest
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Contents 1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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Department of Business & Management Assignment Brief Module Title: Marketing Module Code: MG406 Assignment No/Title: CWK1: 4Ps Report Assessment Weighting: 30% Submission Date: Week 9 – Friday 28th November at 2pm Feedback Target Date: 19th December Module Co-ordinator/ Tutor: Celosia Mendes (Celosia.Mendes@bucks.ac.uk) Sarah Hill (Sarah.Hill@bucks.ac.uk)‚ Greg Dooley (Greg.Dooley@bucks.ac.uk) Course Area: Marketing Submission Instructions: 1. This assignment must be submitted electronically
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In On The Subway by Sharon Olds the narrator contrasts two worlds to develop both portraits by comparing a white wealthy woman to a African American young man. By doing that she uses imagery by describing the appearance of both characters. Also she uses tone to explain the fear the white woman had because she felt threatened by the black man. He also uses organization to reveal how the white woman changed her mind from the beginning of the poem to the end. Olds uses imagery for the readers to imagine
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