Marketing Management Building the Right Relationships with the Right Customers (Topshop) Name: Wee Pei Yee NRIC: G1352462P Batch: ABMD21475A Lecturer Name: Mr. Roland Kiew Word Count: 2909 words TABLE OF CONTENTS 1. Introduction …………………………………………………………..Page 3 2. Main Report a. First Part (STP strategy)……...……………………………………Page4-8 b. Second Part (Marketing Mix)……………………………………...Page8-9 3. Conclusion……………………………………………………………Page 10 4. Recommendation……………………………………………
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only at 37. This paper will examine the strong positioning of H&M by using 3Cs (Company‚ Consumer and Competition) and STP (Segmentation‚ Targeting and Positioning) analysis. Moreover‚ the study will also demonstrate how unique marketing strategies (4Ps) help H&M to gain profitable market share and build brand loyalty. Background Apparel retail industry has intense competition in the global market. H&M (originally known as Hennes & Mauritz) with the business concept of “Giving the customer
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Group paper assignment on Philip Green 346SAM Exploring Entrepreneurship Group Members: Adriana Costescu‚ Devika Srivastava‚ Kosusol Choudhury‚ Mohsin Araf Word Count: 3220 Deadline: 13th of March Introduction ‘Philip Green is one of the most controversial and colourful businessmen in Britain. A little over a decade ago he was a tag – trader‚ a mere millionaire and barely known. Today he is worth over £4.5 billion and is estimated to be Britain’s
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voluntary sector I have chosen Oxfam and for the private sector I have chosen Topshop. Task 1- I have chosen Topshop and Oxfam as my two contrasting businesses. Topshop is a young girls and women’s clothes shop. This business is international and has stores all over the country. Topshop has 300 stores they are still growing and expanding. The owner of Topshop owns other retail shops like Miss Selfridge and Dorothy Perkins. Topshop is part of Arcadia‚ a public limited company is owned by shareholders
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for Heroes have an unlimited liability‚ this mean if they were to go into debt‚ they could lose more money than was put into the business. Topshop is a British clothes retailer‚ it is known worldwide. Topshop is a part of the Arcadia group which is a group that owns a lot of different retail outlets. Topshop was founded in 1964 by ‘Peter Robinson’s Ltd.’ Topshop has physical and online stores in over 20
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etc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK‚ do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN‚ a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the
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Product features Topshop is a well-known brand in United Kingdom as it was founded there; they have three hundred stores in the country. According to Topshop’s website it claimed that they update their stocks five days in a week with three hundred new items. That is how they attract their regular customer to keep track with their fashion trend. However in Malaysia specifically in Kuala Lumpur‚ they receive shipment from United Kingdom two days in a week. Therefore‚ customers are able to find out
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Product Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise
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1998 Topshop asks for cutomer’s name‚ telephone number‚ home address‚ email address and age for competitions‚ prizedraws‚ or newsletter sign ups. When a purchase is made on their site‚ in addition to the above‚ they also ask for delivery address‚ and payment method details and they may obtain information about customer’s usage of their Website to help them develop and improve it further through online surveys and other requests. The data the company holds of its customers will enable Topshop‚ and
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We have chosen two other comparable brands in the market to illustrate the differences and similarities among various fashion brands and to help us understand this industry better. The two main competitors of Zara are Forever 21 and Topshop. Forever 21 and Topshop are entirely two different companies originated from two different countries‚ the United States of America and England respectively‚ but they are similar in terms of their sense in fashion and uniqueness in trends. Although they are both
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