to analyse the industry and Zara’s strategic position. I have applied the theory of this model and its determinants to my research of Zara; providing evidence to form strong conclusions. Zara faces competition from other market leaders such as Topshop and H&M which all provide customers similar products of ‘disposable’ fashion. The concentration of the market also influences rivalry amongst competitors. I believe the ‘fast-fashion’ industry is an oligopolistic market; concentrated by a few
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well and the profits have fallen rapidly‚ this could be either form lack of sales‚ paying out wages or tax. Marks & Spencer’s had the biggest market share in food and clothes in 2008‚ this was when they peaked but with new shops such as new look‚ topshop witch can provide cheaper products they have been knocked off the number one spot and haven’t come close to regaining that as of
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MindaNews Region 12‚ ARMM get P6.36B for 4Ps GENERAL SANTOS CITY (MindaNews/28 July) — The national government has released a total of P6.36 billion in cash grants in the last three years to beneficiaries of its flagship conditional cash transfer program in Region 12 and parts of the Autonomous Region in Muslim Mindanao (ARMM). Bai Zorahayda Taha‚ Department of Social Welfare and Development (DSWD) Region 12 director‚ said Monday such amount was released directly to 222‚366 “poorest of the
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TASK 8 (Completion of this task will provide evidence for M2: Analyse your contribution to the selection process in a given situation) In order to meet the grading criteria for M2 you are required to analyse the contribution you have made to the selection process for your chosen vacancy. Analyse means that they must not simply describe what you did but also explain how and why it helped the selection process. DOCUMENTS Explain how you contributed to each stage – individually or in your groups
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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fit the need? Will he recommend or criticize? • The competitors Who are they: direct or indirect‚ actual or potential What are they: size‚ market position (leader‚ challenger‚ specialist) What are their resources and positioning (4Ps) • The distributors State: concentrated or spread out Profile: generalists‚ specialists Strategies: differentiation (from others)‚ own brands The marketing diagnosis: the SWOT analysis • Opportunities & Threats:
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Recommendations: The recommendations that we are conducting to address these central marketing issues as well as attracting consumers to use Kinect Boutique in Australian market is a advertising-pod as a promotional campaign cooperated with retailer Westfield. In addition‚ advertisements in print magazines (e.g Vogue‚ GQ) are applied for the Kinect Boutique marketing strategy. Advertising pod The campaign’s name is called ‘It’s a Kinect Boutique’. This campaign is a display pod devised Kinect
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Use information from page 1 to page 3. 2. What was Lopdrup’s positioning strategy when he took over in 2004 (you may also approach this question discussing its target customer‚ benefits promised‚ and its competitive frame starting 2004)? How were the 4P changed to support the new positioning? Were these efforts working? ---- Use information under section “2004: Invigorating the rand and Business” 3. Should Lopdrup make Experiential the target segment and modify Red Lobster’s positioning accordingly
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There is a very clear distinction between tax avoidance and tax evasion from academic publications. Tax books have defined tax avoidance as “the lawful minimization of tax liability through sound financial planning techniques‚ while tax evasion is the “unlawful attempt to minimize tax liability through fraudulent techniques to circumvent or frustrate tax laws”. The consequences of either action are also clear. The former is not punishable by law while the latter is. However‚ the lines between evasion
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exposed to foreign – mainly Western – TV shows‚ from Gossip Girl and Project Runway to entire channels of K-pop. In the same way fashion trends on the red carpet become pervasive in fashion magazines and soon hit high street stores such as H&M and Topshop‚ thus influencing how people dress‚ our exposure to fashion trends on TV also influence the way we dress. With cable television being the norm‚ the vast majority of our TV time is‚ for most people‚ spent watching foreign channels‚ and seeing foreign
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