Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes‚ INSEAD MBA 2003‚ and Pierre Chandon‚ Associate Professor of Marketing at INSEAD‚ as the basis
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Ref.No.: FM0001 Unilever Limited: Transforming the Finance ‘Function’ “Top performing businesses have top performing finance functions‚ but few finance functions are top performing.” – Scott Parker‚ Head of Financial Management‚ KPMG LLP (UK) In an era of globalisation‚ increasing economic pressures and stringent regulatory norms‚ the role of finance function is becoming much broader than ever before. With changing times the role of finance manager is becoming concentrated‚ moreover‚ Chief
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I. COMPANY OVERVIEW 1. General information True Corporation Public Company Limited Logo: Address: 18 True Tower‚ Ratchadaphisek Road‚Huai Khwang‚ Bangkok 10310‚ Thailand Tel:+66 2643 1111 Fax:+66 2643 1651 2. True Company’s background True Corporation Public Company Limited‚one of the nation’s strongest brands‚ ‚ has pushed communication businesses into one brand‚ "True"‚ promoting the companies in the form of True Convergence. True’s vision and mission - Vision: Become the
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MGT 6170-Marketing‚ Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................
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Currently a Unilever brand can be found in one out of every two households in the world. Yeti t is remarkable to see that the corporate image of a company whose brands are so well known‚ and whose operations are so widespread‚ is so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous. It was not merely that the corporate name was not found on any brands or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products‚ including
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Who are Unilever: - Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense‚ as palm oil was a major raw material for both margarines and soaps‚ and could be imported more efficiently in larger quantities. Unilever is a (British – Dutch) multinational consumer goods
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“Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is‚ so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever Limited
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major product markets. In 2003‚ Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market’s specific preferences and consumers’ local tastes. Thus‚ it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country
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KFC‘s 4P strategy in China 1. Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese
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develop appropriate strategies. A global strategy is an organisational plan that takes into account these new global realities. Both Nestle and Unilever have developed global distribution and marketing networks‚ based on their powerbrands i.e. market leading brands that are recognisable in nearly every country in the world. Both Nestle and Unilever have many powerbrands. Key aspects of global strategy include: 1. Treating the global market as the domestic market‚ in terms of attention
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