Company- Unilever Bangladesh Limited Prepared by: Name: ID. NO. 1. 2. 3. 4. Mamunur Rashid 1020379030 5. Prepared for: Instructor: Arif Ghani School of Business North South University Table of Content Topics name | Page no. | 1. Executive summary of Unilever * Background | * History | | 03 | 2. Business at a glance * Types of business | * Mission | * Slogan of Unilever |
Premium Employment Human resource management Unilever
Issues Unilever House‚ a 70-year-old building in London‚ is no longer a pleasant place to work with its current poor amenities‚ high operating costs and inappropriate interior design. In order to revitalize utilization of workspace‚ encourage collaboration and efficiency and further promote Unilever performance‚ the management has to deal with several issues. 1. Should Unilever redevelop Unilever House or move out to some other appropriate places? 2. If they decide to redevelop Unilever House‚ how
Premium London Construction Building
managers and employees of developing a strategic approach to HRM in a company like Unilever. | 06 | Task 02 | 2.1 Explain in Unilever‚ how a model of flexibility might be applied in practice. | 07 | | 2.2 Discuss the types of flexibility which may be developed by the organization Unilever. | 07 | | 2.3 Assess the use of flexible working practices from both the employee and the employer perspective Unilever in this case. | 08 | | 2.4 Discuss the impact that changes in the labor
Premium Human resource management Employment Discrimination
Introduction As per case study‚ Unilever is one of the world’s largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe‚ North America‚ Africa‚ and Middle East‚ Asia Pacific‚ and Latin America. It includes brands such as Dove‚ Magnum‚ Lipton‚ etc. Unilever has been a decentralized organization‚ and their operations between its companies were having a common set of management principles
Premium
UNILEVER Strengths * Recognise as a Global Company Unilever is a well known global company with presence almost in more than 170 countries and it is registered at various stock exchanges around the globe which makes it a really global company with all the privileges of a global company like economies of scale‚ access to global resources and above all synergy of resources and operations. * Strong brand portfolio Unilever has established a very strong relationship with retailers by
Premium Economics Mergers and acquisitions Multinational corporation
International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
Premium Marketing
leader‚ Nestle also became the shareholder of L’Oreal. It also ventured further by merging with Nestle Purina Pet Care Company‚ Dreyer’s ice cream business‚ Chef America Incorporation a frozen food industry and Movenpick Ice Cream (Nestle‚ 2013). Unilever started its journey in 1885 when William Lever started a business in a soap manufacturing company with his brother and named it Lever Brothers. Their product was named Sunlight and it is the world’s first packaged soap and it was very successful
Premium Leadership Management Organizational structure
PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
Premium Limited company Economics Corporation
Unilever and Competitor Strategies Firm Strategy Highlights Rationale for Strategy Pros/Cons Unilever -Uses aggregation standardizing products with emphasis on scales -Keeps brand consistent across borders‚ also good at adapting brands to local markets.“Think globally‚ act globally” -Have many brands that are not under the Unilever name -Have a strong diversified brand portfolio -Unilever ensures that products are specific to the needs of all customers‚ while still standardizing and creating
Premium Personal care Hygiene First-mover advantage
Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a result
Premium Unilever