Gucci (Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury fashion house‚ part of the Gucci Group‚ which is owned by French company Kering formerly known as PPR.[2][3][4] Gucci was founded by Guccio Gucci in Florence in 1921.[5] Gucci generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine’s annual 2009 "Top Global 100 Brands" chart created by Interbrand.[6] Gucci is also the biggest-selling Italian brand.[6] Gucci
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A Anna Abrell‚ Lottie Batchelor‚ Ankita Choudhary‚ Yuou Du‚ Marianne Halmela‚ Martin Zirfas Table of Contents ! " Gucci’s strategy! " The luxury goods sector! " Gucci SWOT analysis! " Strategic group analysis! " Future predictions Is Gucci good at strategy? ! " When Tom Ford was in charge‚ the business was more design-focused & control was centralised - there were disputes between Tom & De Sol regarding managerial control " With the appointment of Robert Polet‚ control became decentralised
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe
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Gucci Group Business challenge: Gucci Group maintains nine world-famous brands which operate relatively discretely and in an autonomous manner. The organisation’s central HR function came to OPP® seeking the means to identify and develop talent and create greater inter-brand mobility for talented individuals. The solution had to fit with Group HR’s role in the organisation: guiding and supporting the brands without imposing itself unnecessarily on their business activities‚ identity or culture
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have to mention that the desired identity by the company can be different from perceived identity by customers. (Elite VS Middle VS Accessible) Time Period Directed by Management result Desired Identity Perceived Identity 1920’s ~ 1970’s Guccio Gucci Prosperity Middle luxury Middle luxury 1970’ ~ 1980’s Aldo & Rodolfo Internal conflict Middle luxury Middle luxury 1980’s ~1990’s Maurizio Adversity Elite luxury Middle luxury 1990’s ~ 2005’s Tom & Domenico Prosperity Middle luxury Middle
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Problem Statement With current economic downturn‚ should Robert Polet concentrate solely on strengthening the Gucci brand further‚ or should he expand the multi-brand strategy to the next level? Situation Analysis As the economy began to deteriorate near the end of 2008‚ luxury brands like Gucci‚ Prada‚ and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of
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Bibliography: 1. Dixon‚ D.F. and Blois‚ K.J (1983) “Some limitations of the 4Ps as a paradigm of Marketing”‚ In M. Christopher‚ M.H.B. Macdonald and A. Rushton (eds.)‚ Proceedings of the 1983 Marketing Education Group Annual Conference‚ Cranfield‚ July‚ pp. 92-107. 2. Henneberg SC‚ (2002) “Understanding Political marketing” in
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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confirm that I have a record of this student ’s progress tutorial/s. Tutor signature: Date: Name of Organisation: Gucci Student Number: 309416 For: Prof. Theodore Benetatos Unit: International Strategic Management Submission Date: 15 September 2014 Executive Summary: This report focuses and discusses about strategies employed by the case study of Gucci brand. The report is based on a case study about the company combined with other sources available. The reader could expect to find
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Inappropriate clothing By : Erick Stoutamire 9/15/2013 Clothing defines the person you are and the person you want to be in the future. The type of clothing you wear can also label you forever be it good or bad . If you are the type of person that wear clothing that is consider inappropriate all the time most
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