SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of
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motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The
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said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance‚ and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers electronics trading of goods and services‚ electronic fund transfer‚ online procurement‚ direct marketing‚ electronic billing‚ etc‚ through internet. It is very important for businesses to embrace the latest technology to conduct their business‚ whereby switching the traditional business
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The Five Hofstede’s Cultural Dimensions Business had been evolve seen the beginning of human civilization. Today business has evolved into an age of globalization‚ which is every countries in the world has connected together as one enormous network .This Globalizations phenomenon also presented many difficulties of doing business between country to country especially doing business outside of home country. One of the biggest problems is the different of the cultures such as customs‚ tradition
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Executive Summary This report presents the analysis and evaluation of service offerings at the Singapore Zoo. Areas of analysis include findings from observation and research on the current key service processes and supplementary services of the Singapore Zoo operations; basic focus strategy used by the management and positioning aspects of the Singapore Zoo; as well as comparison of competitors’ service offerings against the Singapore Zoo. Results of the evaluation of recent developments in the
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is defind as a firm that provides services and allows passengers‚ freights‚ and cargo to transfer through the air using aircrafts. A good example of low cost carrier is Rain Air. by capturing the intrnational press and clientele‚ they are successeding. More other airlines for example; Air Asia‚ the focus of the present sutdy‚ have set goals to reach through effective administration of assets and effective planning structure. For achieving those objectives‚ Air Asia has a mission and vision‚ advertisment
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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In order to clarify and understand how five dimensions of situational influences affect buyer behavior‚ this essay is going to answer three questions. First of all‚ physical surrounding and social factors will be demonstrated by providing some definitions and relevant instances. Secondly‚ case study will be analyzed based on three factors such as social surrounding‚ task definition and temporal perspective. Finally‚ Starbucks café would be chosen as an example to analyze how they has developed their
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Problem Statement AirAsia’s attempts to expend its service offering into long-haul flights and gaining additional recognition and market share is consistent with owner Tony Fernades’ company goal; however‚ the strategy changes required to be a successful long-haul airline significantly differ from and conflict with its current resource base (i.e. aircraft types‚ hubs‚ employee skills) and core competencies and capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier
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structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate; high capital requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines enter the LCC industry by launching their LCC version. For example‚ Nok Air set up by Thai
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