Links: below). Air Asia is currently the largest and the most successful budget airline in the whole of Southeast Asia‚ pioneered by Malaysian entrepreneur Tony Fernandes. He privately bought Air Asia‚ then an ailing government-linked airline and turned it around as a no-frills budget airline until it was profitable and publicly listed. Possibly the only
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Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget
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Air Quality Index As a community health nurse‚ if I had patients with respiratory issues that were affected by poor quality air index‚ modifying their care and giving proper education would be my focus for these patients. Air quality index tells you how clean or polluted the air is. When air pollutants are high it makes it harder for patients with asthma and other respiratory diseases breathe comfortably. While we can’t control outdoor air pollutants‚ we do have some control of the air inside
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providing services at a price that is simply lower than competitors price. Operation effectiveness and outstanding efficiency are the two main characteristics of low cost business including in AirAsia. (catatanraufmendunia‚ 2009) Moreover‚ AirAsia believes in the no-frills‚ hassle-free‚ low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can
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Introduction Quality of service has been studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to external interests such as satisfaction and customers’ perception of service quality (Gronroos‚ 1992). Now‚ the major new element in world market competition is quality. As so in hospitality industry‚ the service quality is one of the most important thing‚ to answer
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financial strength‚ synergy in information technology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. • National trends: - Malaysia’s economy may expand as little as 4 percent in 2009‚ growth will probably be between 5 percent and 5.5 percent this year‚ below the official 2008 forecast of 5.7 percent. (v) - Real GDP % Growth forecast is from 5.1 in 2008 to 1.4 in 2009. (vi) - Interest rates % dropped from 3.5 in Jan.2008 to 2% in Jan.2009. (vii) - The inflation
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Part C Question 4 Explain 6 dimensions of quality Six dimensions of quality is ; Performance‚ a product’s primary operating characteristics‚ examples are automobile acceleration and a television’s picture clarity. Features‚ supplements to a product’s basic functioning characteristics such as power windows on a car. Reliability‚ a probably of not malfunctioning during specific period. Conformance‚ the degree to which a product’s design and operating characteristics meet established standards
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to passenger traffic. Further strengthening its ASEAN network‚ the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate‚ which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes‚ Dato’ Pahamin Ab. Rajab‚ Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for
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1st Journal (Relative Importance Of Service Quality Dimensions : A Multisectoral Study) Mcdonalds is constantly promoting its corporate mission of People and People Vision. The People Promise is “how we remind our people what they can expect and how high our goal is : to be the best employer in each community around the world”. And the People Vision is “we’re not just a hamburger Co. Serving people‚ we’re a Co. Serving hamburger”. It has the customer service department and web site to provide customer
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November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First‚ High Aircraft Utilisation‚ Low Fare‚
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