Luxury consumer behavior in Mainland China: What exists behind the facade of new wealth? By Pierre Xiao LU China recently became the world’s second largest market for luxury goods with an annual increase of more than 30% in 2010‚ even surpassing Japan. Further estimates predict that China will become the largest upscale product and consumer goods market in the world. How does a country with an average GDP per capita of $3‚800 USD‚ and classified behind 105 in the world ranking possess such a strong
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------------------------------------------------- Re: The Cable Industry Conditions Are Ambiguous The cable industry’s conditions are quite ambiguous for new firms thinking to penetrate the market. The cable industry consists of firms that operate in the wired‚ third party distribution systems for broadcast programming. These cable operators offer television programming from cable networks or local television stations to consumers via cable infrastructure on a subscription basis. It is important to note that the industry is different from satellite
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Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of a firm’s business objectives‚ and to enhance your decision-making skills in the development and management of sales programs. The course is divided into four sections; 1. Customer Interface Strategies and Selling Effectiveness
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www.hbr.org The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E. Lorimer Reprint R0607F The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E
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global cross-border tourism‚ which stood at USD 852 bn in 2009‚ was ranked fourth after fuels‚ chemicals and automotive products in the exports category. Europe‚ which garners approx 50% of international tourists‚ dominates the global inbound tourism industry. US‚ Spain and France were the top three tourism earners accounting for 23% of FEE from global cross-border tourism in 2009. Germany‚ US and UK were the top three tourism spenders in 2009 expending 25% of the total spend on global cross border tourism
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agreement to get the players back on the court playing the game they love. As Porter’s “Five Forces” model describes how certain areas of the industry could be affected or affecting the entire game‚ and people throughout the basketball world. The way that I look at this situation and in regards to the N.B.A. and the players‚ because of a strong competitive force in the industry‚ and according to Porter‚ these forces can be a threat on the entire involvement in basketball. The lockout brings forward a
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Agriculture and the Porter’s Five Forces Model Wandering across the internet I recently came across this poverty alleviation program by IFAD. For the uninitiated‚ IFAD – in their own words – are the agriculture specialists of the United Nations. Primarily a development body‚ it has been involved in many far reaching poverty alleviation projects world wide. So‚ as I was saying I happened to come across this program run by IFAD in Tanzania – called the Agriculture Marketing Systems Development Program
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“The Five Forces helped me” Some readers complained that in criticizing the Five Forces analysis I was trashing something that they had found useful. I am glad to hear that some people have found help from Porter’s five-forces model. It is however a bit like saying that we had success for over a thousand years in predicting the movements of the planets with the geocentric model of the universe‚ so why should we accept that the earth revolves around the sun? There are ways to reinterpret Porter’s
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Title: Surviving a 10x force Author(s): Andrew S. Grove Source: Strategy & Leadership. 25.1 (January-February 1997): p35. Document Type: Article Copyright: COPYRIGHT 1997 Emerald Group Publishing‚ Ltd. http://www.emeraldinsight.com.ezproxy.sunway.edu.my/ Full Text: Every business operates under forces that affect its competitive standing. Michael Porter has given us a model that describes five of these forces: existing competitors‚ customers‚ suppliers‚ possible substitutes or other
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Toko Ohmori 26 Luxury shopping in the digital age The “right” digital strategy differs for every luxury brand‚ but the essential elements are the same: a strong mobile presence‚ a selective approach to social media‚ and a tight focus on carefully chosen metrics. Linda Dauriz‚ Nathalie Remy‚ and Nicola Sandri Among luxury companies‚ conventional luxury products online‚ and at undiscounted wisdom used to be that participation in prices. Our latest luxury-industry research‚ e-commerce—and‚
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