PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO‚ established in 1963. At first‚ it was only a small clothing store sales‚ which have become internationally well-known clothing brands currently. Yanai is general manager of Uniqlo
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Background | 4 | | 2.1 | Main business of UNIQLO | 4 | | 2.2 | Organization Chart | 5 | 3 | | Company Analysis | 6 | | 3.1 | External Environment | 7 | | 3.2 | Internal Environment | 9 | 4 | | The Four Management Functions | 11 | 5 | | Conclusion | 13 | 6 | | Recommendations | 15 | References | 16 | I. Introduction. UNIQLO is a new Japanese company‚ inspiring people to wear casual. Its holding company is Fast Retailing Company Limited. UNIQLO‚ which is the mainstay operation‚ has
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Figure 4. UNIQLO’s Business Strategies Figure 5. UNIQLO’s supply chain against the backdrop of SPA business model Figure 6: UNIQLO’s Physical and Information flow Figure 7: Traditional Fashion Categories vs UNIQLO Function- Based Categories Figure 8: Kaizen continuous improvements – evolution of HEATTECH from 2003- 2013 Figure 9: UNIQLO’s One Table Meeting Figure 10: QFD House of Quality 3 4 5 8 10 12 13 14 15 17 1.0 Introduction Operations
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Uniqlo is a Japanese casual wear designer‚ manufacture and retailer. In the past few years‚ Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very simple‚ basic and fits for everyone. It offers clean and sleek looks where you can wear them everyday. The main competitors of Uniqlo are Gap‚ H&M‚ Zara‚ Abercrombie‚ and American Apparel. Nevertheless
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Strategic Management Critical Essay Assignment 1 In this essay‚ the Porter’s five forces theory is used to analysis the industry structure. These five forces are Intensity of rivalry within the industry‚ Threat of substitute products‚ Bargaining Power of Buyers‚ Bargaining Power of Suppliers and Threat of New Entrants. Through them‚ it will know the industries profitability whether is high or low. Based on Australia’s industry‚ Mining and retail are the industries I chose to analysis. High Profit
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report aims to explore and investigate Japanese clothing brand‚ UNIQLO and presents hypothetical plan of bringing UNIQLO to Australia. The brand UNIQLO belongs to the Fast Retailing group‚ a Japanese retail holding company who aim to be innovative and challenge existing ideas of retail. They want to change the way people see and value their clothes. UNIQLO is their most successful brand that has been in operation since 1984. UNIQLO formed the portmanteau for ‘unique’ and ‘clothing’ as an emblem
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Subject: Delivering Customer Value Though Marketing Term: 2013/2014 Term 2 Tittle: UNIQLO Casual wear – Individual Assignment UNIQLO - A number 1 Japanese Clothing Company Assignment: i) Describe and analyse the brand’s product‚ market positioning‚ pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies
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2020. Complementary options for sales of ¥5 trillion by 2020 are provided and should be developed. Sales of ¥3 trillion by 2020 • Identifying Fast Retailing Strengths • Highlighting the importance of UNIQLO inside FR • Looking at UNIQLO unique positioning • Looking at expansion opportunities • Looking at various options for growth • Recommending the strongest strategy: organic growth • Providing complementary options to achieve the higher goal of sales of ¥5 trillion Forecast GOOD Number of
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UNIQLO: In New Zealand Contents UNIQLO Introduction Situation in New Zealand ∆The situation of New Zealand ∆The New Zealand Fashion Week ∆The Fashion Market in New Zealand UNIQLO Brand Analysis ∆SWOT ∆4P ∆Competition Situation ∆UNIQLO Brand Evaluation UNIQLO Strategy in New Zealand Conclusion Jinseok KIM‚ Kiria KOIKE Hyejin LIM‚ Misae SUZUKI UNIQLO Introduction UNIQLO (http://www.UNIQLO.com) ∆Very Very famous clothes brand in Asia market (including Korea & Japan) ∆SPA Brand like Zara
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Current and Past Marketing Practices This 2016‚ Uniqlo introduce their first-ever global ad campaign showing how Uniqlo seriously into the clothing business. The theme for this ad is called “The Science of Lifewear”. This ad campaign showcases Uniqlo’s unique approach in terms of clothing and additionally its libertarian offer‚ with a dress it jumps at the chance to say is “made for everyone‚ everywhere.” The ad was taken in Japan‚ the campaign poses deep questions‚ asking “Why do we get dressed
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