-SEQWater -Sought advice from Water Grid Manager -Water Commission -DERM (Department of Environmental Resource Management) Managerial decision-making Problem avoiders Problem solvers Problem seekers Approaches to decision making Classical decision model Behavioral decision model Judgmental decision model 2. With references to decision-making theory covered in the chapter‚ describe the type of managerial decision-making evident in this case‚ and the conditions under which decisions were made
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customer relationship. Answer Selected Answer: CRM 2. Which type of system would you use to change a production schedule if a key supplier was late in delivering goods? Answer Selected Answer: TPS 3. ESSs are designed to serve the middle management of the organization. Answer Selected Answer: False 4. Supply chain management systems are more externally oriented than enterprise systems. Answer Selected Answer: True 5. ESSs are designed to
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production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh
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surrounding environment that influences consumers and the marketing organization. When we ask ‘is there a market for this product?’ we are asking whether there are people who would want to buy/use that product. An important part of marketing is analyzing the environment and identifying market needs. You cant successfully promote or sell a product if you don’t know who the potential customers are what’s important to them. The aim of marketing is to know and understand the customer so well the product
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products and services with the power of a brand. Your Answer: | Branding | 2._____ is the added value endowed to products and services. Your Answer: | Brand equity | 3.______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer: | Brand elements | 4._____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer: | Integrating | 5._____ is consumers’ ability to identify the brand under
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has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer. Marketing has to face innumerable challenges in its way of work. In this report‚ we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh‚ marketing challenges in Bangladesh
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Seiri - Organization Stratification management and dealing with the causes: 1. Seiri - Organization Stratification management and dealing with the causes Throw away things that are not needed Deal with causes of dirt leaks and noise Organize cleaning the floors and housecleaning Treat defects‚ leakage and breakage Organize the storage of parts and files Policy of “One-is-best” - one set of tools/stationery - one page form/memo - one day processing - one stop service for customer - one location
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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A Generic concept of Marketing Marketing has shown the aptitude to re-examine its focus‚ techniques and goals as the surrounding society changes and new problems require attention. Marketing evolved through a commodity focus‚ an institutional focus‚ a functional focus‚ a managerial focus and a social focus. Each new focus had its advocates and critics. Marketing emerged each time with a refreshed and expanded self-concept. There are three stages of marketing consciousness: 1. Consciousness one-
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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like
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