Remember the good old days when a bulky machine called a PC was something meant only for geeks. The 8086‚ 286‚ 386‚ 486 and the Pentium revolutionized the world of computing‚ but only for a short period of time. Then came in the laptops‚ notebooks or mobile computing which took technology a step ahead. It’s fair to say laptops have come a long way since the early 1990s‚ LCD displays have been replaced with sleek HD screens and the once plus-size machines are now zero sized models. If laptops have
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Classic Pen 1.) Create an ABC diagram of Classic Pen Company (be sure to include activities‚ cost drivers‚ and cost objects) AND 2.) Determine the activity rates for each of the cost drivers Fringe Benefits $800 Fringe Benefits $4‚000 Fringe Benefits $3‚200 Indirect Labor $2‚000 Indirect Labor $10‚000 Energy‚ Maintenance‚ Machinery $14‚000 Indirect Labor $8‚000 Computer System $2‚000 Computer System $8‚000 10‚000 Machine hrs. 4 Part Admin 150 Production Runs
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Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
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TABLET PCs Combines Simplicity of Paper with Full Power of Windows-Based Computing For the past few years‚ the Personal Digital Assistant (PDA) has grown tremendously popular. However‚ due to size restrictions‚ it has always served as a secondary device to the desktop computer. So a number of hardware manufacturers unveiled a new form of communication‚ the Tablet PC. What exactly is a Tablet PC? It is a notebook PC with a touch-sensitive screen and is a bit larger than the size of a
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
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PARKER PEN Parker Pen Introduction In the given paper‚ the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984‚ experiencing huge profits since then‚ however‚ the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The
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Ballpoint pen Ballpoint pen is a pen that used nowadays‚ using a smooth rolling point of the tip in the pen. Unlike fountain pen‚ you don’t need to fill in ink for writing. The first patent on a ballpoint pen was issued on 30 October 1888‚ to John Loud‚ a leather tanner‚ who was attempting to make a writing instrument that would be able to write on his leather products‚ which then-common fountain pens could not do. In the period between 1904 and 1946‚ particularly alternatives or improvements
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with him‚ also every secretary‚ and most especially every journalist. What is it? A ballpoint pen‚ or commonly known as ball pen. Pen‚ from the Latin word pinna which means feather‚ is a long‚ thin‚ rounded device used to apply ink to a surface usually paper for the purpose of writing or drawing. There are several different types of pen‚ including ballpoint‚ roller ball‚ fountain‚ and felt-tip. A ballpoint pen dispenses viscous oil-based ink by rolling a small hard sphere‚ usually 0.7–1.2 mm and made
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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