parle-g INTRODUCTION A long time ago‚ when the British ruled India‚ a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called Parle Products‚ survived and succeeded‚ by adhering to high quality and improvising from time to time. A decade later‚ in 1939‚ Parle Products began
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Variability Perishability Who Uses suites Businessmen Movie stars Corporate Political representatives Foriegn Dignitaries Product In case of services‚ the ‘product’ is intangible‚ heterogeneous and perishable. Moreover‚ its production and consumption are inseparable. Hence‚ there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However‚ too much customization would compromise the standard
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1.5 At Lori Cook’s current rate of production of “Final Exam Care Packages” for her resale by her sorority she is producing 100 packages over a 5 hour period. Her productivity for this period is 20 packages/hour. If she redesigns her package to increase her production to 133 packages over the same time frame‚ her productivity will be 26.6 packages/hour. This displays a 33% increase in Lori’s productivity. The original productivity was calculated by dividing 5 into 100 to get 20 packages/hour. After
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The 4 P’s of Marketing All marketing decisions ultimately reflect analysis regarding the four P’s of marketing‚ which are otherwise known as the marketing mix. The four P’s of marketing are product‚ price‚ place‚ and promotion. These factors are widely used by marketing managers to implement marketing decisions. Many in the field of business have questioned whether the four P’s have outlived their use and there is now need for an alternative. It has become clear that the marketing mix has become
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How do Taylor and Scientific Management fit into the American business system of 100 years ago? American business environment of 100 years ago represents a period of transition in the organization of production pushed by increased competition‚ new technology‚ and growing consciousness of the potential of the factory. This situation was the inspiration of many people to find ways to improve organization and management to improve productivity. Those years were characterized by inefficient Rule
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7 Ps of Services Marketing Marketing services is different from marketing goods‚ and the marketing tools and practices developed for goods marketing are often not directly transferable to the marketing of services. There are several major differences‚ including: * The buyer purchases are intangible * The service may be based on the reputation of a single person * It’s more difficult to compare the quality of similar services * The buyer cannot return the service 7 P’s product
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5 Marketing Management Concepts There are five concepts under which organizations conduct their marketing activities: the production‚ product‚ selling‚ marketing‚ and societal marketing. The production concepts holds that consumers will favor products that are available and highly affordable. In this sense‚ management should focus on improving production and distribution efficiency. For example‚ Henry Ford’s whole philosophy was to perfect the production of the Model T so that its cost could
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Sheep Management Plan for Roseworthy Lamb Enterprise Created 2010 Source: Orrie Cowie Merio and Poll Merino Stud (2010) Project goals: • Mate Merino ewes with Poll Dorset rams to produce 900 --24kg export lamb carcass • Maximise profit on wool and lamb export carcass • Aim to produce at least 900 Merino x Poll Dorset lambs for export Key performance Indicators from Roseworthy feed demand calculator (2010) • Liveweight produced ‚ sheep =140 tonnes • Liveweight produced per hectare allocated
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scale b. consumer welfare cost savings stretches dollar c. conservation: less waste of natural resources d. economic stability: moderation of bus cycle e. social and moral responsibilities --? Coop‚ worker welfare‚ and public philan 5 dollar a day work day and the 8 hour day for ford‚ Carnegie endownment for international peace‚ morality in decision making competitive economy reduces moral playing field in the market place to the level of its least ethical members In favor of
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* CASE STUDY * PLANT LOCATION PROBLEMS * During 1970 government of india decided to expand the steel production under public sector units (psu). Three locations were selected to set up the plant. 1. Vijayanagar steel plant in bellary Karnataka. 2. Salam steel plant in TN. 3. Vizag steel plant in AP. * A panel of eminent personalities was formed to analyze the locations. * The important raw materials for steel are : 1. Iron ore : should contain atleast 60% of
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